What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Campaign Management

87

Text Messaging

87

Dynamic Content

86

Segmentation

86

Content Authoring

86

Contact Database

86

A/B Testing

86

SPAM Compliance

85

Surveys and Polling

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Quality of Features

86

Business Value Created

86

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Vendor Support

81

ActiveCampaign Reviews

Nazmina D.

  • Role: Industry Specific Role
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Fantastic product with great onboarding support

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

Sophisticated automations

What do you dislike most about this product?

Automations

What recommendations would you give to someone considering this product?

Definitely sign up for the free trial and have a good go at it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Steffi S.

  • Role: Student Academic
  • Industry: Education
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2021

Easy to use and a great product

Likeliness to Recommend

5 /10

What differentiates ActiveCampaign from other similar products?

It's user interface

What is your favorite aspect of this product?

The efficiency of the product

What do you dislike most about this product?

Some programs run slow

What recommendations would you give to someone considering this product?

To make it more user friendly

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Unique Features

Cons

  • Inhibits Innovation
  • Less Performance Enhancing
  • Less Effective Service

Lisa L.

  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Great tool for our small non-profit!

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Active Campaign makes my job of creating monthly emails so easy. I love that templates are available and easily customized for my needs. Whenever I have had a question, I have utilized the chat and received professional help quickly.

What is your favorite aspect of this product?

I can keep a clean, active email list as well as lists that are used one time. I can connect with students, parents, and educators and bring them the information in a clean, clear way through email.

What do you dislike most about this product?

My only dislike is me and not you. I need to take more time to learn all that Active Campaign is capable of. I know I could be doing so much more with your product.

What recommendations would you give to someone considering this product?

Give it a try, you'll be pleased!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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