What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Campaign Management

87

Text Messaging

87

Dynamic Content

86

Segmentation

86

Content Authoring

86

Contact Database

86

A/B Testing

86

SPAM Compliance

85

Surveys and Polling

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Quality of Features

86

Business Value Created

86

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Vendor Support

81

ActiveCampaign Reviews

Niiveth M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Feature Rich, but Editor Could Do Better

Likeliness to Recommend

7 /10

What differentiates ActiveCampaign from other similar products?

It is extremely extremely feature rich. It allows us to use one product/tool to fulfill multiple needs.

What is your favorite aspect of this product?

The conversations widget that you can embed to your website is robust and works well.

What do you dislike most about this product?

The email editor can struggle when you're trying to draft a long or image rich email. It sometimes starts lagging and the control+z feature bugs out sometimes. But, for the price and the features you get- its very easy to overlook the shortcomings.

What recommendations would you give to someone considering this product?

Follow the spam recommendations and ensure that your email passes the spam test. It is an extremely robust feature that is reliable.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Claudia D.

  • Role: C-Level
  • Industry: Other
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jul 2021

Awesome for Email Automations.

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Automation is more well defined.

What is your favorite aspect of this product?

Automations and templates savings.

What do you dislike most about this product?

The design aspect, wish we had more freedom.

What recommendations would you give to someone considering this product?

If you work for a company that has a lot of eblasts for different departments, this is the email program fo you. the Automation is brilliant.

Pros

  • Unique Features
  • Caring
  • Respectful
  • Client Friendly Policies

Nishoni H.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Easy to use, but doesn't include everything I need

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Active Campaign has several great features in one spot for a great price!

What is your favorite aspect of this product?

That it has several great features in one place.

What do you dislike most about this product?

It doesn't have everything I need. The only it doesn't have is the invoices.

What recommendations would you give to someone considering this product?

To go for it!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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