What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Campaign Management

87

Text Messaging

87

Dynamic Content

86

Segmentation

86

Content Authoring

86

Contact Database

86

A/B Testing

86

SPAM Compliance

85

Surveys and Polling

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Quality of Features

86

Business Value Created

86

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Vendor Support

81

ActiveCampaign Reviews

Daniel K.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Best Email Marketing Solution

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Unlike other tools, is resourceful and easy to understand the many features

What is your favorite aspect of this product?

I like that ActiveCampaign is affordable, easy to deploy and effortless to use The tool features a rich dashboard and customization as well as management is easy The tool makes email marketing and automation a breeze.

What do you dislike most about this product?

Nothing to hate about ActiveCampaign. It has never disappointed us.

What recommendations would you give to someone considering this product?

So far ActiveCampaign has been a great tool and I recommend it to any business looking for a resourceful email marketing solution.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

DORIS W.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2020

modern marketing

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

timely delivery reports, email templates, easy to use and implement, attracting email display, automated replies and messages.

What is your favorite aspect of this product?

i think this is the best part. As the name entails, ActiveCampaign has saved us funds for managing old days product campaigns. the increased markets across places, ability to conduct polls has enhanced rate our products, advanced and automated messages has reduced paperwork. customers trust built as the customers can reply to our messages and learn more.

What do you dislike most about this product?

the speed of reporting i believe is low compared to that of their competitors.

What recommendations would you give to someone considering this product?

i would encourage any business with a vision to choose ActiveCampaign.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Saves Time
  • Role: Public Sector
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Feb 2021

fantastic product

Likeliness to Recommend

8 /10

Pros

  • Enables Productivity
  • Trustworthy
  • Effective Service
  • Fair

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