ActiveCampaign

What differentiates ActiveCampaign from other similar products?

The drag and drop feature when creating email campaigns was the selling point for us. It's made things stupid simple and anyone in our organization is capable of creating campaigns easily.

What is your favorite aspect of this product?

Like I said before, the drag and drop campaign builder is fantastic. It also integrates in our website seamlessly and has made moving deals through our pipeline efficient and easy.

What do you dislike most about this product?

The website builder. It's pretty bad and simple. Ok if you maybe want to create a landing page, but beyond that I wouldn't use it.

What recommendations would you give to someone considering this product?

Really think about the capabilities of your team. If you want something anyone can pick up really quickly, this is your product. If you need to segment easily, this is your product. If you want to move deals through a pipeline easily, again this is your product. If you're looking for super fancy, can do everything from CRM to Website building, keep looking. But this is a great tool for it's price point.

What differentiates ActiveCampaign from other similar products?

It can be used effectively for small businesses

What is your favorite aspect of this product?

The flexibility and the user interface

What do you dislike most about this product?

Limited customization of the template

What recommendations would you give to someone considering this product?

Choose the plan based on the size of your business

What differentiates ActiveCampaign from other similar products?

Where most email marketing software concentrates mainly on campaigns, ActiveCampaign helps us to maintain customer relationships, automate follow-ups, and trace sales pipelines. All these collectively make it an extensive way out for marketing as well as for sales teams. It is a blend of personalization of the user’s journey, CRM capabilities, and automation.

What is your favorite aspect of this product?

ActiveCampaign supports us in customizing emails by keeping in view the nature, location, and purchase history of our customers. Such dynamic segmentation is really helpful in ensuring the relevancy of email content and addressing each recipient’s demands. It is the software that not only helps in email marketing but enhances the entire customer experience. All these make it a valuable asset for the automation and scalability of my business.

What do you dislike most about this product?

Besides offering extensive reporting analytical features, the reporting tools are quite limited and basic. The more advanced and unique visualization of the content such as charts, graphs e-t-c, would help us in expressing the outcomes of our campaigns in a much better way, which is not offered by ActiveCampaign.

What recommendations would you give to someone considering this product?

Due to its advanced automated and CRM capabilities, it might seem overwhelming if you are not familiar with it, so it is suggested to start with basic functioning before directly implementing the advanced features such as in-depth CRM management.