What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Campaign Management

87

Text Messaging

87

Dynamic Content

86

Segmentation

86

Content Authoring

86

Contact Database

86

A/B Testing

86

SPAM Compliance

85

Surveys and Polling

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Quality of Features

86

Business Value Created

86

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Vendor Support

81

ActiveCampaign Reviews

Jessica D.

  • Role: Public Sector
  • Industry: Government
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2025

Versatile Marketing Hub Hindered by Pricing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign sets its capabilities apart with its advanced automation feature. ActiveCampaign comes with a visual automation builder, through which marketers can develop complex, multi-step workflows with ease. With it, marketers can develop complex customer journeys, segmented according to behavior, preference, and activity, and channel-spanning. With its integration with CRM information, website tracking, and email activity, its level of personalization can outdo many of its counterparts' capabilities.

What is your favorite aspect of this product?

My favorite ActiveCampaign feature is its powerful tag and segmentation system. ActiveCampaign allows for incredibly granular audience segmentation via a range of factors, such as behavior, demographics, and level of activity. Having such granularity at your disposal empowers marketers to build laser-sharp, hyper-personalised messages that speak to a specific group of your audience. With ease, having actions a user takes, or specific information, automatically tag a contact, it is easy to have contact information kept current and relevant, and enable even more personalized and effective marketing.

What do you dislike most about this product?

One aspect I don't particularly enjoy about ActiveCampaign is its pricing scheme. Despite ActiveCampaign having a range of tools, its pricing can escalate in no time when your subscriber base grows, or when you need access to even more advanced tools. For small startups and companies, when starting and developing your marketing, such a pricing scheme can become a challenge. The price between one level and the next can be significant, and in most scenarios, one tends to have to pay for tools one doesn't necessarily need in a quest to gain access to one or two key tools.

What recommendations would you give to someone considering this product?

For those considering ActiveCampaign, I urge a strong recommendation for a 14-day free trial and becoming intimately acquainted with the platform and its feature sets and then testing its fitness for your specific marketing needs, with a view towards its automation builder and segmentation tools, both of which ActiveCampaign executes particularly well. Try, in your free trial, to replicate a section of your current processes to see how ActiveCampaign can make your current processes easier and less cumbersome.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Antonella M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

The Best Email Marketing Solutions

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is not only a great email marketing solution but also makes marketing automation easy. Comes with lot's of features and is multipurpose.

What is your favorite aspect of this product?

I like that it has amazing email marketing features and it's very capable. The software handles marketing automation really well.

What do you dislike most about this product?

Well, no serious malfunctioning to report.

What recommendations would you give to someone considering this product?

For smooth business email marketing and marketing automation, I'm recommending this product. It had worked without fail.

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Mauricio R.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Great product and very compatitive price

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

Quantity of features

What is your favorite aspect of this product?

Mail Campaigns

What do you dislike most about this product?

The way to set it up.

What recommendations would you give to someone considering this product?

Make a Cost-Benefit analysis and review all features before buying.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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