In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Dynamic Content
Segmentation
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Jessica D.
- Role: Public Sector
- Industry: Government
- Involvement: End User of Application
Submitted Feb 2025
Versatile Marketing Hub Hindered by Pricing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign sets its capabilities apart with its advanced automation feature. ActiveCampaign comes with a visual automation builder, through which marketers can develop complex, multi-step workflows with ease. With it, marketers can develop complex customer journeys, segmented according to behavior, preference, and activity, and channel-spanning. With its integration with CRM information, website tracking, and email activity, its level of personalization can outdo many of its counterparts' capabilities.
What is your favorite aspect of this product?
My favorite ActiveCampaign feature is its powerful tag and segmentation system. ActiveCampaign allows for incredibly granular audience segmentation via a range of factors, such as behavior, demographics, and level of activity. Having such granularity at your disposal empowers marketers to build laser-sharp, hyper-personalised messages that speak to a specific group of your audience. With ease, having actions a user takes, or specific information, automatically tag a contact, it is easy to have contact information kept current and relevant, and enable even more personalized and effective marketing.
What do you dislike most about this product?
One aspect I don't particularly enjoy about ActiveCampaign is its pricing scheme. Despite ActiveCampaign having a range of tools, its pricing can escalate in no time when your subscriber base grows, or when you need access to even more advanced tools. For small startups and companies, when starting and developing your marketing, such a pricing scheme can become a challenge. The price between one level and the next can be significant, and in most scenarios, one tends to have to pay for tools one doesn't necessarily need in a quest to gain access to one or two key tools.
What recommendations would you give to someone considering this product?
For those considering ActiveCampaign, I urge a strong recommendation for a 14-day free trial and becoming intimately acquainted with the platform and its feature sets and then testing its fitness for your specific marketing needs, with a view towards its automation builder and segmentation tools, both of which ActiveCampaign executes particularly well. Try, in your free trial, to replicate a section of your current processes to see how ActiveCampaign can make your current processes easier and less cumbersome.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Antonella M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2025
The Best Email Marketing Solutions
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is not only a great email marketing solution but also makes marketing automation easy. Comes with lot's of features and is multipurpose.
What is your favorite aspect of this product?
I like that it has amazing email marketing features and it's very capable. The software handles marketing automation really well.
What do you dislike most about this product?
Well, no serious malfunctioning to report.
What recommendations would you give to someone considering this product?
For smooth business email marketing and marketing automation, I'm recommending this product. It had worked without fail.
Pros
- Reliable
- Efficient Service
- Effective Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
Mauricio R.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
Great product and very compatitive price
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Quantity of features
What is your favorite aspect of this product?
Mail Campaigns
What do you dislike most about this product?
The way to set it up.
What recommendations would you give to someone considering this product?
Make a Cost-Benefit analysis and review all features before buying.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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