In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
94 Plan to Renew
3
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Transparent
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Management
Marketing Management
Lead Management
Activity and Workflow Management
Customer Service Management
Collaboration
Telephony and Call Center Management
Analytics and Reporting
Account and Contact Management
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of Implementation
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
Breadth of Features
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2C
Score 8.8
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Marketing Automation - B2B
Score 8.8
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 8.0
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Hassan Ali A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2022
I Love Active Campaign and would recommend!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Not much. it's pretty much similar to other ESP's
What is your favorite aspect of this product?
That it's easier to use and is cheap
What do you dislike most about this product?
Doesn't have the breadth of other features that similar ESPs have
What recommendations would you give to someone considering this product?
You should definitely get it if you're an advanced email marketer
Pros
- Effective Service
- Altruistic
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
Siddiq K.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2022
Great product with Amazing customer support
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Upgraded features and best pricing in the market
What is your favorite aspect of this product?
marketing automation
What do you dislike most about this product?
Nothing much
What recommendations would you give to someone considering this product?
Great product to go for
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Roman A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Effective solution to strengthen email marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It simplifies everything when it comes to email marketing, saves time and energy for our entire staff as we funnel new customers and gather useful information to feed our CRM. We have been able to leverage every feature and automation this tool provides to optimize our email marketing.
What is your favorite aspect of this product?
ActiveCampaign is very intuitive and easy to use, I have greatly enjoyed its features to make email marketing as effective as possible. Running email marketing campaigns is very easy now, through it we have been able to channel customers and establish good business relationships. It simplifies all the work involved in efficient marketing for us.
What do you dislike most about this product?
I wish it had more variety of templates and more freedom to customize the software, but it works great.
What recommendations would you give to someone considering this product?
It's a pretty comprehensive tool when it comes to doing email marketing, its interface is pretty intuitive and its handling is pretty simple, I recommend it.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
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