In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Helps Innovate
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Sales Management
Activity and Workflow Management
Lead Management
Customer Service Management
Collaboration
Telephony and Call Center Management
Account and Contact Management
Analytics and Reporting
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Business Value Created
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Breadth of Features
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2C
Score 8.8
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Marketing Automation - B2B
Score 8.8
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Sales Engagement Platforms
Score 8.0
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Tim W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2024
Fragile Product Design Resulted in Lost Revenue
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Cost was a factor, it's less expensive than HubSpot.
What is your favorite aspect of this product?
Email automations for new contacts allows them to get more information from us with no manual intervention.
What do you dislike most about this product?
Active Campaign has an extremely fragile design in their automations which caused my company to lose $10,000's in potential revenue. I created an online form, which website visiters can fill out to get more information (or a trial) from our company. This is a major source of high quality customer leads. By simply making a slight change of wording to a form option , the entire automation broke, which we did not realize for 6+ months. There was no warning and nothing in the user guide indicating a problem. Companies were requesting information from us and we were never notified because of the broken automation.
What recommendations would you give to someone considering this product?
I can no longer recommend AC because of the fragile design. If you are a small business relying on email automations, you are taking a risk with Active Campaign. The lost revenue due to AC would have easily paid for a competitor like Hub Spot. The pipeline feature is not very user friendly, and if you expect people to be in the system regularly, the slowness will frustrate user adoption. Be careful.
Pros
- Transparent
- Security Protects
- Helps Innovate
- Acts with Integrity
Cons
- Less Reliable
- Less Effective Service
- Vendor Friendly Policies
Please tell us why you think this review should be flagged.
Ava W.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2023
Extraordinary Product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign's differentiation lies in its combination of email marketing, marketing automation, CRM, and sales automation into a single platform. This integration allows for a holistic approach to customer experience automation, where we can seamlessly move contacts through various stages of the customer journey.
What is your favorite aspect of this product?
ActiveCampaign provides a comprehensive suite of tools for email marketing, automation, CRM, and sales automation, which can be advantageous for businesses looking for an all-in-one solution.
What do you dislike most about this product?
While the pricing flexibility is an advantage, some users have found the pricing structure to be complex and may end up being more expensive as the number of contacts grows.
What recommendations would you give to someone considering this product?
If ease of use is a top priority, potential users may want to explore the platform through a trial to ensure that it aligns with their team's preferences and expertise.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Mercy B.
- Role: Finance
- Industry: Insurance
- Involvement: End User of Application
Submitted Nov 2023
"Reliable Product"
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The platform excels in allowing me to segment my audience and personalize communication. This enhances the relevance of my marketing efforts and improves customer engagement.
What is your favorite aspect of this product?
ActiveCampaign's automation features are a strong suit. I love the ability to create complex workflows based on user behavior, making my marketing efforts more personalized.
What do you dislike most about this product?
I've found ActiveCampaign's pricing to be relatively higher, especially as my contact list grows. It's something to consider for businesses on a budget.
What recommendations would you give to someone considering this product?
The features and user experience of platforms can evolve. Stay updated with the latest information and user reviews to ensure it continues to meet your requirements.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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