

What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Pipeline Management
E-Mail Campaign Management
E-Mail Integration
Sales Analytics
CRM Integration
Dialer Integration
Workflow Automation
Omnichannel Campaign Management
Internal Sales Collaboration
Conversation Coaching
Call Management
Vendor Capability Ratings
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
Ease of Implementation
Quality of Features
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Score 8.8
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2B
Score 8.8
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Score 8.2
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Roman A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Effective solution to strengthen email marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It simplifies everything when it comes to email marketing, saves time and energy for our entire staff as we funnel new customers and gather useful information to feed our CRM. We have been able to leverage every feature and automation this tool provides to optimize our email marketing.
What is your favorite aspect of this product?
ActiveCampaign is very intuitive and easy to use, I have greatly enjoyed its features to make email marketing as effective as possible. Running email marketing campaigns is very easy now, through it we have been able to channel customers and establish good business relationships. It simplifies all the work involved in efficient marketing for us.
What do you dislike most about this product?
I wish it had more variety of templates and more freedom to customize the software, but it works great.
What recommendations would you give to someone considering this product?
It's a pretty comprehensive tool when it comes to doing email marketing, its interface is pretty intuitive and its handling is pretty simple, I recommend it.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.

Lisa-jess B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
A decent software for automation.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The interface and automation tool. We tend to are making multiple automation for a wide array of processes from client on boarding to delivering sales promotions. The automation capability was a big factor in selecting ActiveCampaign and we aren’t disappointed. The pricing is a nice cost for profit as fees are supported by the size of your customer base and not on the number of lists, emails, or campaigns that you just create. We conjointly find it terribly helpful to resolve our transactional email issues, as our eCommerce platform doesn’t offer us with all emails we need.
What is your favorite aspect of this product?
ActiveCampaign is hard to beat in terms of features, deliverability, and value for cash – however what’ most significant to me – is that the quick, personal reference to ActiveCampaign staff who proactively reach out to me often to ask however I’m doing with marketing and if they’ll facilitate. Mind-blowing support and deep care! I’ve had multiple calls with ActiveCampaign consultants who have continually been ready to provide me tailored help so we are able to grow as a business – according to our needs, workflows and vision. . I ne’er hesitate to suggest ActiveCampaign to beginners as well as more advanced entrepreneurs.
What do you dislike most about this product?
Email templet creation could be waaaay higher in terms of customization options, interface, and collaboration between groups on a similar template. Also, the “Deals” tool could be far more integrated with automation and campaigns. Lastly. Reporting and Bi aren’t the simplest and all intelligence coming from our database is finished locally, by exporting the Active Campaign database.
What recommendations would you give to someone considering this product?
Test plenty before taking the selections on how you’re organizing your lists, tags, and automation. Active Campaign is additionally a decent solution for a deal pipeline, particularly just in case you have a B2B sales team working alongside a B2C team.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Cons
- Less Generous
Please tell us why you think this review should be flagged.
Milijana C.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
The effective platform to promote smaller brands
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has helped us to better manage digital marketing and leverage big brands to promote our products and services. It has been an effective way to reach more prospects, grow our customer database and generate more revenue due to increased sales. The expense involved is not unreasonable, it's good, it's within our budget and the returns have been much more attractive. It has an incredibly flat learning curve, mastering this software is a quick task and the benefits obtained are very valuable for the organization, I would choose it a thousand times more, it is the best affiliate program.
What is your favorite aspect of this product?
I like the fact that it has an intuitive interface and is not at all intrusive to users; I also like the low complexity of its report pages and the powerful link building capabilities. In my organization we use it frequently to facilitate access to major affiliates and merchants who have large websites and large followings, which has opened doors for us to reach customers all over the world.
What do you dislike most about this product?
The only thing I dislike is that it doesn't let me withdraw an application when I want to, so if you never hear back from the advertiser, there is no way to withdraw that application in a reasonable amount of time.
What recommendations would you give to someone considering this product?
It is the best affiliate program out there, you have access to great brands and making advertising plans with them is a simple process. It will allow you to open doors to your brand and promote your products and services without too much effort, plus its cost is excellent, it is worth it.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
