What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Pipeline Management
E-Mail Campaign Management
E-Mail Integration
Sales Analytics
CRM Integration
Dialer Integration
Workflow Automation
Omnichannel Campaign Management
Internal Sales Collaboration
Conversation Coaching
Call Management
Vendor Capability Ratings
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
Ease of Implementation
Quality of Features
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2C
Score 8.8
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Marketing Automation - B2B
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Mario S.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2022
Easy to use, intuitive interface and with many res
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is more complete and more intuitive, I have used and use other applications that I am not going to name out of respect, but I do notice many shortcomings that AC does include even in its Basic version.
What is your favorite aspect of this product?
What I like the most is the marketing automation builder, it is drag and drop type and very easy to use, and it can be integrated with many WordPress plugins which is what I need.
What do you dislike most about this product?
What I like the least is the contact limit, I think it should be higher.
What recommendations would you give to someone considering this product?
Choosing an email marketing tool is something transcendental since in the future if you want to change you will have to create all your integrations and mail flows again in another, so before deciding you should do an important study of your needs. I decided on Active Campaign because it had everything I needed at the time, and to this day I don't regret it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Litsa K.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2022
The more I get used to it, the easier it gets.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Visibility. If you learn how to look in the right places (I asked for help from AC at first), you can find all you need in a very organized and optical way. Automations are my favorite because you can see the layout of what you have scheduled.
What is your favorite aspect of this product?
Loads up fast and is very easy to send a campain to a new email that didn't get in the automation (sent there e-mail directly to me).
What do you dislike most about this product?
I don't know if I can find the people that never open their email so I can erase them. To be honest though, I haven't asked. But I would like a more efficient way than "unactive".
What recommendations would you give to someone considering this product?
I find it easier than their competitors to use. Ask a lot of questions till you get the hang of it. It's overwhelming in the begining but customer sewrvice is amazing and it gets so much easier by using it often.
Pros
- Performance Enhancing
- Trustworthy
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Gillian J.
- Role: Sales Marketing
- Industry: Recreation
- Involvement: End User of Application
Submitted May 2022
Fantastic Email Product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active Campaign is much easier to use than other similar email products. I've used two other email service providers, and Active Campaign surpasses the others in a few ways. The editor is much easier to use. Setting up automated emails is easier to understand using Active Campaign. On my first try and without using tech support, I was able to set up emails that would deliver at certain times for a product launch. I was also able to set up a sequence of automated emails that went out when someone new registered for my coaching event. Overall, I'm super pleased with the ease of use, the many features, and the reliability of the Active Campaign.
What is your favorite aspect of this product?
My favorite aspect is how easy it is to set up and manage email lists.
What do you dislike most about this product?
What I dislike is that the editor feels a little bit dated.
What recommendations would you give to someone considering this product?
I would recommend that they set up their email list by importing contacts and then attend a how to session to get a tour of the many features.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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