What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
94 Plan to Renew
3
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Pipeline Management
E-Mail Campaign Management
E-Mail Integration
CRM Integration
Conversation Coaching
Dialer Integration
Sales Analytics
Workflow Automation
Internal Sales Collaboration
Call Management
Omnichannel Campaign Management
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of Implementation
Ease of IT Administration
Quality of Features
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2C
Score 8.8
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Marketing Automation - B2B
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Customer Relationship Management - Small Business
Score 8.0
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ActiveCampaign Reviews
Dion D.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Apr 2022
Our opt-ins & sales conversions have increased!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
They provide reasonable pricing and their user interface is quite intuitive. Their onboarding process is designed so that by the time it's completed you'll be very familiar with the tools you'll be using frequently and are running your business or transitioning from another provider rather seamlessly.
What is your favorite aspect of this product?
That would have to be its direct integration with our e-commerce platform. We can see the activity of potential customers which helps tremendously in segmenting our list to send appropriate campaigns for where they are at within their journey to becoming customers.
What do you dislike most about this product?
Although there is a trial of certain tools within our plan, we believe that it should be included at no additional charge.
What recommendations would you give to someone considering this product?
Research your options and make an informed decision based on the needs of your business at that particular time. We believe that Active Campaign will scale well with our business growth and is priced better than other competitors for a small business looking to grow but has to keep budgets as lean as possible while doing so.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Erin M.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Value For Money E-mail Marketing Tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It actually enables better listing, marketing automation and deliverability. Also, its automation and analytics features stand out.
What is your favorite aspect of this product?
I love its very professional onboarding function as it actually gives me the best support I could ask for!
What do you dislike most about this product?
The App is not easy to navigate when you're a beginner. Took me some time to effectively master and operate.
What recommendations would you give to someone considering this product?
I would recommend it as among the very best cloud-based E-mail marketing and Sales automation platforms to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Paris D.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Mar 2022
Lots of customization & features! Beginners beware
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It feels a bit more outdated than MailChimp. but it has a lot more features and benefits and customization options, like their automation flows and CRM. They also have some pretty in-depth customization options for targeting specific users. You really can keep digging through so many features, just make sure you don't fall into a rabbit hole!
What is your favorite aspect of this product?
I love the drag and drop functions in Automation builder. So many cool options for segmenting contacts and customizing your user experience.
What do you dislike most about this product?
Some features feel broken or outdated, like the campaign builder... but I think they might have updated that, so they are good at updating features!
What recommendations would you give to someone considering this product?
If you want a one-stop-shop for email and CRM, this is the place to go. I recommend you become familiar with how to create a good foundation because things can get messy quickly once you start implementing automation and tagging structures etc. Definitely utilize their customer support and one-on-one calls.
Pros
- Trustworthy
- Caring
- Respectful
- Client Friendly Policies
Cons
- Less Productive
Please tell us why you think this review should be flagged.
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