What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Pipeline Management
E-Mail Campaign Management
E-Mail Integration
Sales Analytics
CRM Integration
Dialer Integration
Workflow Automation
Omnichannel Campaign Management
Internal Sales Collaboration
Conversation Coaching
Call Management
Vendor Capability Ratings
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
Ease of Implementation
Quality of Features
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2C
Score 8.8
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Marketing Automation - B2B
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Mira B.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Feb 2022
Most sophisticated and easy segmentation tool.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Ability to segment and offer personalized experiences based on data.
What is your favorite aspect of this product?
Personalized content
What do you dislike most about this product?
Clunky reporting
What recommendations would you give to someone considering this product?
Be sure to use your available time with coaches. There are a lot of features available that you may not realize at first.
Pros
- Trustworthy
- Unique Features
- Client Friendly Policies
- Fair
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