What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
94 Plan to Renew
3
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Pipeline Management
E-Mail Campaign Management
E-Mail Integration
CRM Integration
Conversation Coaching
Dialer Integration
Sales Analytics
Workflow Automation
Internal Sales Collaboration
Call Management
Omnichannel Campaign Management
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of Implementation
Ease of IT Administration
Quality of Features
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2C
Score 8.8
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Marketing Automation - B2B
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Customer Relationship Management - Small Business
Score 8.0
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Mark R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2022
Great product, good combo for CRM/Email
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has CRM and an Email marketing functionality and they work well together
What is your favorite aspect of this product?
The CRM is my favourite aspect - good for marketing and sales depts
What do you dislike most about this product?
Nothing really, it is a very good product and I am happy with it
What recommendations would you give to someone considering this product?
Look at the size of your database closely and ensure you count up every single name you want to include and have permission to use.
Pros
- Enables Productivity
- Unique Features
- Effective Service
- Fair
Please tell us why you think this review should be flagged.
Chonge B.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2022
Amazing Product!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Its Easy E-Mail Integration
What is your favorite aspect of this product?
Usability is great Clean UI
What do you dislike most about this product?
Customer support is not that responsive
What recommendations would you give to someone considering this product?
ActiveCampaign is a great sales engagement platform. It will help you deal with your clients better. Its is also great for CRM.
Pros
- Respectful
- Helps Innovate
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Rodolfo B.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Personalization of mailing models & artificial
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Reviews dissection and uses AI technology to help users identify opportunities and get more sales. Helps balance with respect to routine and management tasks. Easily has automatic alerts and reminders to keep projects on track. Sales forecasts are updated every time you move a deal through the funnel. You can also create the stages of your sales funnel or use an existing model. Add your deals or import them from a spreadsheet or CRM.
What is your favorite aspect of this product?
Add stages and custom fields, view a history and have access to calls, meetings, mails, and notes associated with each contact, share deal updates on achievements and sales; you can generate quality leads for the funnel with custom online forms ready to place on your website, it's the kind of software that just works, real-time reports show your sales reps and sales managers what privileged business progress.
What do you dislike most about this product?
When there are a lot of deals in progress, it is often visually exhausting to pull out the most important deals, support is limited for small accounts. There are certain plans that offer chat and phone support, but for us as a small business, having limited email support.
What recommendations would you give to someone considering this product?
Create and send customizable email campaigns with professional templates, built to get more clicks. Centralize all confirmation evolution by sending trackable quotes, proposals and contracts from within ActiveCampaign. You should know that you can identify which organizations are browsing your website, for how long, how they found you and what they find entertaining. Automatic reminders and tracking increase productivity.
Pros
- Performance Enhancing
- Caring
- Saves Time
- Fair
Please tell us why you think this review should be flagged.
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