What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Marketing Automation - B2C category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

4% Negative
2% Neutral
94% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Performance Enhancing

Feature Ratings

Average 87

Marketing Master Data Management

90

Customer Journey Modelling

89

Email Marketing Automation

88

Mobile Marketing Management

88

Marketing Project Management

87

Multivariant Testing

87

Marketing Analytics

86

Marketing Asset Management

85

Social Media Marketing Management

85

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

86

Business Value Created

85

Availability and Quality of Training

85

Breadth of Features

85

Ease of Customization

85

Quality of Features

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Vendor Support

82

Usability and Intuitiveness

82

ActiveCampaign Reviews

Cecil E.

  • Role: Information Technology
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

An active campaign is a great tool for business.

Likeliness to Recommend

7 /10

What differentiates ActiveCampaign from other similar products?

I fully love the automation in the Active campaign. The choices are so powerful, and it’s a sensible tool to check the client journeys. I additionally love that I have monthly calls with the support team, who will show me time-saving tips and the way to make out complicated automatons. The customer service support with the one-on-one calls is extraordinarily helpful. Also, transferring information from Mailchimp was such a time-saver for me. I wish I might have started with AC from the beginning.

What is your favorite aspect of this product?

It’s quite intuitive. I’m moving from another platform that uses a special model for building automation. As I had written the emails before, it had been a fast one-hour setup. The competitors may need a more sleek-looking platform, however, ActiveCampaign is easy and simple to line up. Sending one-off campaigns is easy, too. The program and automation tool. We are making multiple automation for a large array of processes from client onboarding to delivering sales promotions.

What do you dislike most about this product?

The user interface is a touch glitchy. They’re fast to retort to bugs, therefore that’s nice! It’s to be expected with all of the work they are perpetually doing to their site.

What recommendations would you give to someone considering this product?

ActiveCampign is an extremely customizable one-stop shop for email promoting and client relationship management. This makes it very valuable for streamlining communications with my audience.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Effective Service

Katie T.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Scalable, Low-Cost, and the Industry-Leading

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

Compared to competitors like SharpSpring, Hubspot, and Marketo, it has a reasonable pricing plan. It handles everything from new member signups and renewals to ticket sales for us and notifies us if we haven't heard from a customer in a while so we can follow up with them. Clicks on specific pages or buttons on your website may also activate predetermined automated responses.

What is your favorite aspect of this product?

ActiveCampaign's ability to automate our marketing efforts was a significant reason for our decision to use them. I particularly like the monthly conversations with the support staff, during which I've learned helpful shortcuts and techniques for creating elaborate automation. In addition, I like how easy it was to import contacts from MailChimp. Thanks to automation, email marketing, and landing sites, we have saved countless hours.

What do you dislike most about this product?

I need their email address as their primary contact information to add a contact. Active Campaign doesn't provide any product demonstrations or in-app communication tools. I wouldn't say I like how getting the most fundamental customer data from BigCommerce into ActiveCampaign required us to engage a developer to create an API.

What recommendations would you give to someone considering this product?

In contrast to many other providers, AC makes accessing assistance, utilizing features, and using the account very simple. If you are planning for ActiveCampaign, start by contacting their staff. It will transfer most of your data for you, and they'll help you set up your account and get started right. Regarding technical help, I have never encountered a better group than the AC crew.

Pros

  • Reliable
  • Effective Service
  • Saves Time
  • Client Friendly Policies

Kerry H.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Automations are much simplified with this tool

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Email layout is more flexible than with MailChimp or Constant Contact. It logs every communication with existing and future customers, divides work among team members, and populates email templates with data from each user's unique profile. It can automate almost everything, from your sales process to creating custom audiences on Facebook for retargeting.

What is your favorite aspect of this product?

Active Campaign's integration with Zapier is fantastic. It's a great way to map client journeys, and the customization choices are impressive. One-on-one conversations with customer service representatives are a huge benefit. From onboarding new customers to the distribution of sales promotions, I am automating a broad range of business procedures. Its pricing is far more reasonable at larger volumes.

What do you dislike most about this product?

After creating a new email list, I have to wait anywhere from 5-10 minutes before I can send an email. When using a software product with a single-page design, pop-up messages don't always work as intended. Basic websites tend to rely more on URLs. The procedure for putting it into action was chaotic.

What recommendations would you give to someone considering this product?

I like the automation, which helps me grow my following by sending them messages that are more likely to be of interest to them. I am confident that my notes are reaching my target demographic and are being read. If email marketing is a tactic you plan to use, ActiveCampaign is a fantastic platform.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

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