

In Partnership With SelectHub

What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
95 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Master Data Management
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Marketing Project Management
Multivariant Testing
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Availability and Quality of Training
Breadth of Features
Ease of Customization
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Usability and Intuitiveness
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 8.0
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ActiveCampaign Reviews

Lisa-jess B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
A decent software for automation.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The interface and automation tool. We tend to are making multiple automation for a wide array of processes from client on boarding to delivering sales promotions. The automation capability was a big factor in selecting ActiveCampaign and we aren’t disappointed. The pricing is a nice cost for profit as fees are supported by the size of your customer base and not on the number of lists, emails, or campaigns that you just create. We conjointly find it terribly helpful to resolve our transactional email issues, as our eCommerce platform doesn’t offer us with all emails we need.
What is your favorite aspect of this product?
ActiveCampaign is hard to beat in terms of features, deliverability, and value for cash – however what’ most significant to me – is that the quick, personal reference to ActiveCampaign staff who proactively reach out to me often to ask however I’m doing with marketing and if they’ll facilitate. Mind-blowing support and deep care! I’ve had multiple calls with ActiveCampaign consultants who have continually been ready to provide me tailored help so we are able to grow as a business – according to our needs, workflows and vision. . I ne’er hesitate to suggest ActiveCampaign to beginners as well as more advanced entrepreneurs.
What do you dislike most about this product?
Email templet creation could be waaaay higher in terms of customization options, interface, and collaboration between groups on a similar template. Also, the “Deals” tool could be far more integrated with automation and campaigns. Lastly. Reporting and Bi aren’t the simplest and all intelligence coming from our database is finished locally, by exporting the Active Campaign database.
What recommendations would you give to someone considering this product?
Test plenty before taking the selections on how you’re organizing your lists, tags, and automation. Active Campaign is additionally a decent solution for a deal pipeline, particularly just in case you have a B2B sales team working alongside a B2C team.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Cons
- Less Generous
Please tell us why you think this review should be flagged.

Ae-Cha S.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2022
ActiveCampaign Client Automations made simple!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign assists us with doing a legitimate following of the premium a few clients show and accept every one of the open doors we get to get something out of any connection our clients have with our website page or our email marketing.
What is your favorite aspect of this product?
In our little B2B business, we use it in both the plan and marketing offices. The plan division utilizes the mass email devices - the campaigns and their reports. However, the marketing group centers around the customers' connections with those campaigns, arranging those cooperation and creating pipelines to perform activities. The best part is the automation! "Assuming the contact opened this email and tapped on that connection, send this other email in 3 days". It is a useful asset for imaginative personalities.
What do you dislike most about this product?
The handling of an enormous measures of information can take some time and I am in some cases hesitant to do an excessive number of data set changes immediately -ActiveCampaign takes some time yet straightens it completely out!
What recommendations would you give to someone considering this product?
ActiveCampaign is a cost-effective trade . It's likely best for groups with some specialized ability so you can get the work processes and integrations working appropriately. They really do have customer support however the arrangement is simpler assuming that you definitely feel comfortable around fundamental automation and integration setups.
Pros
- Reliable
- Enables Productivity
- Respectful
- Fair
Please tell us why you think this review should be flagged.
Zowie M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"Powerful email marketing automation tool"
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
the price, the program is much more expensive than other programs
What is your favorite aspect of this product?
When it comes to email marketing and customer tagging, ActiveCampaign is a powerhouse, but it's also really impressive to see how much effort they've put into their customer support. They've always been quick to respond to my questions and concerns regarding their goods.
What do you dislike most about this product?
It's not a big deal to me, to tell the truth. Most email marketing software costs less than ActiveCampaign. If the price is too steep for individuals who are just beginning to grow their email list, I'd like to see an alternative option with a lower price tag.
What recommendations would you give to someone considering this product?
If you're serious about using email marketing to increase revenue as well as strengthen connections with your subscribers, you should look into using ActiveCampaign as your email marketing partner.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
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