What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Marketing Automation - B2C category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

4% Negative
2% Neutral
94% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Performance Enhancing

Feature Ratings

Average 87

Marketing Master Data Management

90

Customer Journey Modelling

89

Email Marketing Automation

88

Mobile Marketing Management

88

Marketing Project Management

87

Multivariant Testing

87

Marketing Analytics

86

Marketing Asset Management

85

Social Media Marketing Management

85

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

86

Business Value Created

85

Availability and Quality of Training

85

Breadth of Features

85

Ease of Customization

85

Quality of Features

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Vendor Support

82

Usability and Intuitiveness

82

ActiveCampaign Reviews

Lisa-jess B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

A decent software for automation.

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

The interface and automation tool. We tend to are making multiple automation for a wide array of processes from client on boarding to delivering sales promotions. The automation capability was a big factor in selecting ActiveCampaign and we aren’t disappointed. The pricing is a nice cost for profit as fees are supported by the size of your customer base and not on the number of lists, emails, or campaigns that you just create. We conjointly find it terribly helpful to resolve our transactional email issues, as our eCommerce platform doesn’t offer us with all emails we need.

What is your favorite aspect of this product?

ActiveCampaign is hard to beat in terms of features, deliverability, and value for cash – however what’ most significant to me – is that the quick, personal reference to ActiveCampaign staff who proactively reach out to me often to ask however I’m doing with marketing and if they’ll facilitate. Mind-blowing support and deep care! I’ve had multiple calls with ActiveCampaign consultants who have continually been ready to provide me tailored help so we are able to grow as a business – according to our needs, workflows and vision. . I ne’er hesitate to suggest ActiveCampaign to beginners as well as more advanced entrepreneurs.

What do you dislike most about this product?

Email templet creation could be waaaay higher in terms of customization options, interface, and collaboration between groups on a similar template. Also, the “Deals” tool could be far more integrated with automation and campaigns. Lastly. Reporting and Bi aren’t the simplest and all intelligence coming from our database is finished locally, by exporting the Active Campaign database.

What recommendations would you give to someone considering this product?

Test plenty before taking the selections on how you’re organizing your lists, tags, and automation. Active Campaign is additionally a decent solution for a deal pipeline, particularly just in case you have a B2B sales team working alongside a B2C team.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Cons

  • Less Generous

Ae-Cha S.

  • Role: Industry Specific Role
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

ActiveCampaign Client Automations made simple!

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign assists us with doing a legitimate following of the premium a few clients show and accept every one of the open doors we get to get something out of any connection our clients have with our website page or our email marketing.

What is your favorite aspect of this product?

In our little B2B business, we use it in both the plan and marketing offices. The plan division utilizes the mass email devices - the campaigns and their reports. However, the marketing group centers around the customers' connections with those campaigns, arranging those cooperation and creating pipelines to perform activities. The best part is the automation! "Assuming the contact opened this email and tapped on that connection, send this other email in 3 days". It is a useful asset for imaginative personalities.

What do you dislike most about this product?

The handling of an enormous measures of information can take some time and I am in some cases hesitant to do an excessive number of data set changes immediately -ActiveCampaign takes some time yet straightens it completely out!

What recommendations would you give to someone considering this product?

ActiveCampaign is a cost-effective trade . It's likely best for groups with some specialized ability so you can get the work processes and integrations working appropriately. They really do have customer support however the arrangement is simpler assuming that you definitely feel comfortable around fundamental automation and integration setups.

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Fair

Zowie M.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Powerful email marketing automation tool"

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

the price, the program is much more expensive than other programs

What is your favorite aspect of this product?

When it comes to email marketing and customer tagging, ActiveCampaign is a powerhouse, but it's also really impressive to see how much effort they've put into their customer support. They've always been quick to respond to my questions and concerns regarding their goods.

What do you dislike most about this product?

It's not a big deal to me, to tell the truth. Most email marketing software costs less than ActiveCampaign. If the price is too steep for individuals who are just beginning to grow their email list, I'd like to see an alternative option with a lower price tag.

What recommendations would you give to someone considering this product?

If you're serious about using email marketing to increase revenue as well as strengthen connections with your subscribers, you should look into using ActiveCampaign as your email marketing partner.

Pros

  • Helps Innovate
  • Unique Features
  • Efficient Service
  • Inspires Innovation

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