What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Marketing Automation - B2B category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

96 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

4% Negative
2% Neutral
94% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Efficient Service

Feature Ratings

Average 87

Recommended Best Action

92

Customer Journey Modelling

88

Email Marketing Automation

88

Conversion Propensity Modeling

88

Marketing Project Management

88

Mobile Marketing Management

87

Marketing Analytics

86

Marketing Asset Management

86

Opportunity Pipeline Tracking

85

Social Media Marketing Management

85

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Implementation

87

Quality of Features

86

Breadth of Features

86

Availability and Quality of Training

86

Business Value Created

86

Ease of Customization

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

Usability and Intuitiveness

82

ActiveCampaign Reviews

Ignacio L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

ActiveCampaign offers multiple solutions

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign has been a program that has been with us for a long time in the advertising and sales field, since it is thanks to this program that we have achieved great and constant connections with our clients, in addition to the incredible benefits of this program that runs automatically in each project, this is one of the programs with the most freedom to build multiple marketing campaigns that are sent by all means of contacts with our clients, it is incredible how this program has good integrations with other marketing tools or platforms to increase the experience and skills to create connect with our market.

What is your favorite aspect of this product?

We use this program every day to send marketing campaigns with the specifications and demands that each of our clients send us, and the results are always the impact that we want in each of them, this is largely due to With the help of this program and each of its tools that help us boost the digital marketing performance we have on all web platforms, ActiveCampaign offers a wide variety of CRM solutions to manage the vast amount of data from dead and of each of our exclusive clients, as well as obviously developing all the new sales possibilities that we have.

What do you dislike most about this product?

The biggest negative point of this program and that should be known, is that this software is among the most expensive marketing automation programs, the cost of this program is very high compared to most programs of this style, on the other part, it seems very strange to me that web pages cannot be created with this program, normally these programs offer this service.

What recommendations would you give to someone considering this product?

It is worth making an investment to acquire this program, since the maximum mission of this program is to make a solid connection with all your clients and in all your market, this program is intuitive enough to execute multiple processes autonomously and increase the proactivity of its users, I recommend ActiveCampaign for all types of companies that wish to increase business relationships in the cloud.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rodrigo C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

A good option for the automation of my marketing

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

The amount of content on my workstation that the company creates is enormous, which is why it is essential to have a program that provides me with the best tools to manage the best and most effective marketing campaigns on the web that all types of companies need, ActiveCampaign It is a program that is noted in my company since it is the main one for management and the best resources we have to exploit our content on the web and generate more sales and more business relationships on the different platforms and networks where there is more traffic. customers, this program will train each of its users to apply advertising processes much better

What is your favorite aspect of this product?

I have to accept that before having the help of this program, the management and each of the strategies I had to manage my content in all the digital channels of the company were not really effective, luckily they recommended ActiveCampaign and it has been the most complete that we have tended to build the best and most versatile advertising campaigns to connect with each with my market, besides that one of the best features that this program has is the very good interface that is presented to us, this is really nice and simple for specify each of the projects and activities that we carry out through this means.

What do you dislike most about this product?

I would like this program to be a bit more intuitive and run much of its steps on its own, as the program can be very manual and this can be a bit frustrating, I have spent a lot of time working with this program to achieve the final objectives that I want and in a lot of those that I have completed in old projects, it would be fascinating if the program could complete without problem each one of these common procedures in the daily operation that I have with this program.

What recommendations would you give to someone considering this product?

ActiveCampaign is the number one program that I can recommend to any advertising and marketing department, as this program offers a long list of options and functions to expand your company's content on the different platforms on the web and drive the entry of clients and sales. of the company, this program is worth having for the construction of all the marketing campaigns that your company creates.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Tracy D.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I really, really like ActiveCampaign!

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

As I am only familiar with the ESP features and not the CRM, my review will focus solely on those areas. The infinite customization options and useful extras are what I appreciate most. ActiveCampaign's ability to automate, set rules, and target specific audiences, among other things, used to need extremely costly and complex software like Infusionsoft, which was out of reach for most small businesses and solopreneurs. With this much leeway, your email marketing may be as basic or complex as you desire. The program has fantastic capabilities in general.

What is your favorite aspect of this product?

ActiveCampaign is a fantastic tool, and I highly recommend it. My company uses it for web advertising, and so do perhaps ten of my clients. It's the program I always suggest to my clients. I like that the software is reasonably priced (especially for a startup) while yet meeting the needs of more sophisticated users (thanks to its high degree of integration). It's reliable, simple, and I can't remember ever having a problem with it. I really like the reporting capabilities, and the fact that it can be easily integrated with Woo Commerce and Shopify.

What do you dislike most about this product?

ActiveCampaign's ability to manage lists based on attributes, behaviors gleaned from the analysis of records, traffic sources, forms, and even other lists is one of the platform's greatest strengths and one of the biggest problems for any marketing department. We were also able to free up the marketing department's time formerly spent manually processing shipments and interactions by automating these processes.

What recommendations would you give to someone considering this product?

You couldn't ask for a more complete tool to rely on in running your company. This is an excellent option if you need a comprehensive service that can expand as your company does. Nevertheless, if you're in the market for an ESP that can do more than just send emails, and you want to be able to do things like collect payments and keep tabs on inventory without having to add a half dozen other programs, you may want to keep exploring.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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