In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
4
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Transparent
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Management
Marketing Management
Lead Management
Activity and Workflow Management
Customer Service Management
Collaboration
Telephony and Call Center Management
Analytics and Reporting
Account and Contact Management
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2C
Score 8.8
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Marketing Automation - B2B
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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ActiveCampaign Reviews
Ava W.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2023
Extraordinary Product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign's differentiation lies in its combination of email marketing, marketing automation, CRM, and sales automation into a single platform. This integration allows for a holistic approach to customer experience automation, where we can seamlessly move contacts through various stages of the customer journey.
What is your favorite aspect of this product?
ActiveCampaign provides a comprehensive suite of tools for email marketing, automation, CRM, and sales automation, which can be advantageous for businesses looking for an all-in-one solution.
What do you dislike most about this product?
While the pricing flexibility is an advantage, some users have found the pricing structure to be complex and may end up being more expensive as the number of contacts grows.
What recommendations would you give to someone considering this product?
If ease of use is a top priority, potential users may want to explore the platform through a trial to ensure that it aligns with their team's preferences and expertise.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Ogheneochuko I.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
Powerful CRM
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Yes, ActiveCampaign gives you easy-to-build, visual automations that adapt to your customer’s journey—more flexible and smarter than most tools out there. It just works the way you think.
What is your favorite aspect of this product?
My favorite aspect of ActiveCampaign is its automation builder. It's visual, intuitive, and incredibly powerful. You can create smart, personalized customer journeys without needing a tech background. It’s like having your marketing on autopilot!
What do you dislike most about this product?
No, I dint dislike anything about ActiveCampaign
What recommendations would you give to someone considering this product?
Start Simple! Don’t get overwhelmed by all the features, begin with a few key automations (like a welcome series or abandoned cart) and build from there.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Gina B.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2023
Easy Solution - Great Drag and Drop
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The drag and drop feature when creating email campaigns was the selling point for us. It's made things stupid simple and anyone in our organization is capable of creating campaigns easily.
What is your favorite aspect of this product?
Like I said before, the drag and drop campaign builder is fantastic. It also integrates in our website seamlessly and has made moving deals through our pipeline efficient and easy.
What do you dislike most about this product?
The website builder. It's pretty bad and simple. Ok if you maybe want to create a landing page, but beyond that I wouldn't use it.
What recommendations would you give to someone considering this product?
Really think about the capabilities of your team. If you want something anyone can pick up really quickly, this is your product. If you need to segment easily, this is your product. If you want to move deals through a pipeline easily, again this is your product. If you're looking for super fancy, can do everything from CRM to Website building, keep looking. But this is a great tool for it's price point.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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