ActiveCampaign Logo
ActiveCampaign Logo
ActiveCampaign

ActiveCampaign

Composite Score
8.0 /10
CX Score
8.3 /10

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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In Partnership With SelectHub

Awards & Recognition

ActiveCampaign won the following awards in the Customer Relationship Management - Small Business category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

4
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

4% Negative
0% Neutral
96% Positive

Pros

  • Helps Innovate
  • Acts with Integrity
  • Transparent
  • Includes Product Enhancements

Feature Ratings

Average 82

Sales Management

87

Marketing Management

87

Lead Management

87

Activity and Workflow Management

87

Customer Service Management

85

Collaboration

85

Telephony and Call Center Management

84

Analytics and Reporting

84

Account and Contact Management

83

Quote Contract and Proposal

83

Mobile

78

Vendor Capability Ratings

Average 79

Availability and Quality of Training

85

Ease of Implementation

81

Ease of Customization

81

Ease of IT Administration

80

Ease of Data Integration

80

Breadth of Features

80

Product Strategy and Rate of Improvement

79

Quality of Features

78

Business Value Created

78

Usability and Intuitiveness

74

Vendor Support

74

ActiveCampaign Reviews

Siddiq K.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Great product with Amazing customer support

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Upgraded features and best pricing in the market

What is your favorite aspect of this product?

marketing automation

What do you dislike most about this product?

Nothing much

What recommendations would you give to someone considering this product?

Great product to go for

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Lisa-jess B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

A decent software for automation.

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

The interface and automation tool. We tend to are making multiple automation for a wide array of processes from client on boarding to delivering sales promotions. The automation capability was a big factor in selecting ActiveCampaign and we aren’t disappointed. The pricing is a nice cost for profit as fees are supported by the size of your customer base and not on the number of lists, emails, or campaigns that you just create. We conjointly find it terribly helpful to resolve our transactional email issues, as our eCommerce platform doesn’t offer us with all emails we need.

What is your favorite aspect of this product?

ActiveCampaign is hard to beat in terms of features, deliverability, and value for cash – however what’ most significant to me – is that the quick, personal reference to ActiveCampaign staff who proactively reach out to me often to ask however I’m doing with marketing and if they’ll facilitate. Mind-blowing support and deep care! I’ve had multiple calls with ActiveCampaign consultants who have continually been ready to provide me tailored help so we are able to grow as a business – according to our needs, workflows and vision. . I ne’er hesitate to suggest ActiveCampaign to beginners as well as more advanced entrepreneurs.

What do you dislike most about this product?

Email templet creation could be waaaay higher in terms of customization options, interface, and collaboration between groups on a similar template. Also, the “Deals” tool could be far more integrated with automation and campaigns. Lastly. Reporting and Bi aren’t the simplest and all intelligence coming from our database is finished locally, by exporting the Active Campaign database.

What recommendations would you give to someone considering this product?

Test plenty before taking the selections on how you’re organizing your lists, tags, and automation. Active Campaign is additionally a decent solution for a deal pipeline, particularly just in case you have a B2B sales team working alongside a B2C team.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Cons

  • Less Generous

DeBow P.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Incredible support, knowledgable team.

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

The support team. AC has all of the necessary features one would find on any other Email Marketing SaaS - however their client services team goes above and beyond to ensure that implementation, campaign organization, segmentation strategies, lead automations, and on going training are tip top and efficient.

What is your favorite aspect of this product?

Lead automation maps!

What do you dislike most about this product?

No parent/child relationship for the franchise business model.

What recommendations would you give to someone considering this product?

If you're looking for intense support to continue after your initial onboarding, then AC is the way to go. They hosted webinars, office hours, and 1:1s with countless members of our franchise system to make sure that even the the person with the least email marketing acumen was set up for success.

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

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