Segment Logo
Segment Logo
Twilio

Segment

Composite Score
7.9 /10
CX Score
8.2 /10

What is Segment?

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.

Company Details


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Segment Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

97 Likeliness to Recommend

100 Plan to Renew

98 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Segment?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 90

Customer Value Analysis

98

Audience Segmentation

95

Customer Journey Modelling

90

Device and Browser Analytics

90

API Framework

89

Conversion Analysis

88

Search Engine Optimization

88

Paid Search Integration

88

Social Media Analytics

87

Audience Demographics

82

Data Visualization

79

Vendor Capability Ratings

Average 87

Ease of Data Integration

98

Business Value Created

98

Ease of Implementation

95

Ease of IT Administration

90

Quality of Features

90

Breadth of Features

90

Usability and Intuitiveness

88

Product Strategy and Rate of Improvement

87

Ease of Customization

82

Vendor Support

82

Availability and Quality of Training

71

Segment Reviews

Iana K.

  • Role: Information Technology
  • Industry: Entertainment
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

useful app to deep dive into your data

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

source and target availability and connections to different tools

What is your favorite aspect of this product?

Handling PII information and GDPR

What do you dislike most about this product?

manual work to add events to each destination

What recommendations would you give to someone considering this product?

Great tool to use for businesses that would like to deep dive into customer data

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Mathilde N.

  • Role: Finance
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Harness the power of customer data analysis

Likeliness to Recommend

9 /10

What differentiates Segment from other similar products?

With the massive amount of data coming from different customer connections, interpreting this information can be challenging. That's why Twilio Segment offers a robust customer data platform that assists in collecting, organizing, and analyzing customer data to enable informed business decisions. Twilio Segment has the incredible ability to gather customer data from all your apps, websites, and other sources, automatically merging them into a unified platform. This allows you to have a complete picture of each customer's every interaction and channel.

What is your favorite aspect of this product?

I really appreciate Twilio Segment's variety of integrations and connectors to top data sources. If you use Shopify for online shopping, Salesforce for customer relationship management, Stripe for payment transactions, or different marketing platforms like Mailchimp, Segment conveniently transfers customer data from all these tools to a single location. This spares you from the laborious manual work of gathering incompatible data. By analyzing how customers behave and their characteristics, you can group them into categories such as high-risk applicants, loyal repeat customers, and lapsed business.

What do you dislike most about this product?

While Twilio Segment has a good data infrastructure, its built-in analytics and segmentation capabilities are limited when compared to full-featured business intelligence tools. For more complex analytics, you may need to export the combined customer data to a BI platform like Looker or Tableau for additional analysis.

What recommendations would you give to someone considering this product?

Nevertheless, for most common uses, Twilio Segment has more than enough features to assist teams in improving customer insights. Twilio Segment resolves major dilemmas in extracting the value of customer data by combining data and enabling segmentation. This customer data platform is highly advantageous for any organization that faces difficulty due to inconsistent and scattered data. I urge you to consider evaluating Twilio Segment to optimize your financial operations.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Giorgi S.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

It's Cool and easy

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

It can identify all your website visitors

What is your favorite aspect of this product?

Website Visit Tracker and analytics.

What do you dislike most about this product?

Not sure what I dislike. It is really good and helped us for tracking our website visitors.

What recommendations would you give to someone considering this product?

If you want to track all of your website visitors and create a deep analytics about performance on your website, it's really helpful.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Unique Features
  • Effective Service