Twilio

Segment

Composite Score

7.9 /10

CX Score

8.2 /10

5 Reviews Write a Review

Claim Software

What is Segment?

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.

Company Details

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Segment Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

97 Likeliness to Recommend

100 Plan to Renew

98 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Segment?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 90

Customer Value Analysis

Audience Segmentation

Customer Journey Modelling

Device and Browser Analytics

API Framework

Conversion Analysis

Search Engine Optimization

Paid Search Integration

Social Media Analytics

Audience Demographics

Data Visualization

Vendor Capability Ratings

Average 87

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of IT Administration

Quality of Features

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Availability and Quality of Training

Also Featured in...

Customer Data Platform

Score 8.0

View Segment in this category (opens in a new tab)

Segment Reviews

Iana K.

Role: Information Technology
Industry: Entertainment
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2024

useful app to deep dive into your data

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

source and target availability and connections to different tools

What is your favorite aspect of this product?

Handling PII information and GDPR

What do you dislike most about this product?

manual work to add events to each destination

What recommendations would you give to someone considering this product?

Great tool to use for businesses that would like to deep dive into customer data

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Mathilde N.

Role: Finance
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Harness the power of customer data analysis

Likeliness to Recommend

9 /10

What differentiates Segment from other similar products?

With the massive amount of data coming from different customer connections, interpreting this information can be challenging. That's why Twilio Segment offers a robust customer data platform that assists in collecting, organizing, and analyzing customer data to enable informed business decisions. Twilio Segment has the incredible ability to gather customer data from all your apps, websites, and other sources, automatically merging them into a unified platform. This allows you to have a complete picture of each customer's every interaction and channel.

What is your favorite aspect of this product?

I really appreciate Twilio Segment's variety of integrations and connectors to top data sources. If you use Shopify for online shopping, Salesforce for customer relationship management, Stripe for payment transactions, or different marketing platforms like Mailchimp, Segment conveniently transfers customer data from all these tools to a single location. This spares you from the laborious manual work of gathering incompatible data. By analyzing how customers behave and their characteristics, you can group them into categories such as high-risk applicants, loyal repeat customers, and lapsed business.

What do you dislike most about this product?

While Twilio Segment has a good data infrastructure, its built-in analytics and segmentation capabilities are limited when compared to full-featured business intelligence tools. For more complex analytics, you may need to export the combined customer data to a BI platform like Looker or Tableau for additional analysis.

What recommendations would you give to someone considering this product?

Nevertheless, for most common uses, Twilio Segment has more than enough features to assist teams in improving customer insights. Twilio Segment resolves major dilemmas in extracting the value of customer data by combining data and enabling segmentation. This customer data platform is highly advantageous for any organization that faces difficulty due to inconsistent and scattered data. I urge you to consider evaluating Twilio Segment to optimize your financial operations.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Giorgi S.

Role: Information Technology
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2023

It's Cool and easy

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

It can identify all your website visitors

What is your favorite aspect of this product?

Website Visit Tracker and analytics.

What do you dislike most about this product?

Not sure what I dislike. It is really good and helped us for tracking our website visitors.

What recommendations would you give to someone considering this product?

If you want to track all of your website visitors and create a deep analytics about performance on your website, it's really helpful.

Pros

Continually Improving Product
Enables Productivity
Unique Features
Effective Service

Segment

What is Segment?

Company Details

Need Assistance?

Segment Ratings

97 Likeliness to Recommend

100 Plan to Renew

98 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love Segment?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Customer Data Platform

Segment Reviews

Iana K.

useful app to deep dive into your data

Likeliness to Recommend

Pros

Mathilde N.

Harness the power of customer data analysis

Likeliness to Recommend

Pros

Giorgi S.

It's Cool and easy

Likeliness to Recommend

Pros

Feature Ratings

Customer Value Analysis

Audience Segmentation

Customer Journey Modelling

Device and Browser Analytics

API Framework

Conversion Analysis

Search Engine Optimization

Paid Search Integration

Social Media Analytics

Audience Demographics

Data Visualization

Vendor Capability Ratings

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of IT Administration

Quality of Features

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Availability and Quality of Training