
What is Segment?
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
97 Likeliness to Recommend
100 Plan to Renew
98 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+99 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Segment?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Value Analysis
Audience Segmentation
Customer Journey Modelling
Device and Browser Analytics
API Framework
Conversion Analysis
Search Engine Optimization
Paid Search Integration
Social Media Analytics
Audience Demographics
Data Visualization
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of IT Administration
Quality of Features
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Availability and Quality of Training
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Segment Reviews
Iana K.
- Role: Information Technology
- Industry: Entertainment
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
useful app to deep dive into your data
Likeliness to Recommend
What differentiates Segment from other similar products?
source and target availability and connections to different tools
What is your favorite aspect of this product?
Handling PII information and GDPR
What do you dislike most about this product?
manual work to add events to each destination
What recommendations would you give to someone considering this product?
Great tool to use for businesses that would like to deep dive into customer data
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.

Mathilde N.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Dec 2023
Harness the power of customer data analysis
Likeliness to Recommend
What differentiates Segment from other similar products?
With the massive amount of data coming from different customer connections, interpreting this information can be challenging. That's why Twilio Segment offers a robust customer data platform that assists in collecting, organizing, and analyzing customer data to enable informed business decisions. Twilio Segment has the incredible ability to gather customer data from all your apps, websites, and other sources, automatically merging them into a unified platform. This allows you to have a complete picture of each customer's every interaction and channel.
What is your favorite aspect of this product?
I really appreciate Twilio Segment's variety of integrations and connectors to top data sources. If you use Shopify for online shopping, Salesforce for customer relationship management, Stripe for payment transactions, or different marketing platforms like Mailchimp, Segment conveniently transfers customer data from all these tools to a single location. This spares you from the laborious manual work of gathering incompatible data. By analyzing how customers behave and their characteristics, you can group them into categories such as high-risk applicants, loyal repeat customers, and lapsed business.
What do you dislike most about this product?
While Twilio Segment has a good data infrastructure, its built-in analytics and segmentation capabilities are limited when compared to full-featured business intelligence tools. For more complex analytics, you may need to export the combined customer data to a BI platform like Looker or Tableau for additional analysis.
What recommendations would you give to someone considering this product?
Nevertheless, for most common uses, Twilio Segment has more than enough features to assist teams in improving customer insights. Twilio Segment resolves major dilemmas in extracting the value of customer data by combining data and enabling segmentation. This customer data platform is highly advantageous for any organization that faces difficulty due to inconsistent and scattered data. I urge you to consider evaluating Twilio Segment to optimize your financial operations.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Giorgi S.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Jan 2023
It's Cool and easy
Likeliness to Recommend
What differentiates Segment from other similar products?
It can identify all your website visitors
What is your favorite aspect of this product?
Website Visit Tracker and analytics.
What do you dislike most about this product?
Not sure what I dislike. It is really good and helped us for tracking our website visitors.
What recommendations would you give to someone considering this product?
If you want to track all of your website visitors and create a deep analytics about performance on your website, it's really helpful.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.
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