
In Partnership With SelectHub

What is Segment?
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Company Details
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In Partnership With SelectHub
Segment Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
77 Likeliness to Recommend
83 Plan to Renew
65 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+64 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Segment?
Pros
- Appreciates Incumbent Status
- Helps Innovate
- Continually Improving Product
- Includes Product Enhancements
Cons
- Less Efficient Service
- Vendor's Interest First
- Less Generous
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Opportunity Pipeline Tracking
Social Media Marketing Management
Recommended Best Action
Marketing Project Management
Marketing Asset Management
Marketing Analytics
Customer Journey Modelling
Mobile Marketing Management
Email Marketing Automation
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Ease of Customization
Usability and Intuitiveness
Vendor Support
Ease of IT Administration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Breadth of Features
Also Featured in...
Segment Reviews

Ivana S.
- Role: Sales Marketing
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Dec 2023
An essential tool to boost the growth of your comp
Likeliness to Recommend
What differentiates Segment from other similar products?
An additional feature I love about this software is its ability to efficiently collect and consolidate data. It's amazing how Segment can easily integrate with multiple tools and platforms, allowing us to have a broad and complete view of our customers and their behavior.
What is your favorite aspect of this product?
What really makes Segment stand out from other providers is its ease of use. It is a very intuitive and friendly platform, which makes it easier to implement and optimize marketing strategies. You don't have to be a tech expert to take full advantage of the features it offers.
What do you dislike most about this product?
What I like most about Segment is its ability to personalize and personalize our customers' experiences. We can segment our customers based on their behavior and preferences, and send them specific messages that are relevant to them. This has significantly improved our engagement with customers and generated greater return on investment in our marketing campaigns.
What recommendations would you give to someone considering this product?
However, there is something I dislike a little about Segment, and that is the cost. While I understand that quality comes at a price, the software can be expensive for smaller or growing businesses. Still, I think the value [Segment] provides is more than offset by the benefits we get.
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Jan 2025
Awesome product
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Aug 2022
Easy to use , but pricey.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Includes Product Enhancements
- Appreciates Incumbent Status
Cons
- Less Efficient Service
- Less Caring
- Under Delivered
Please tell us why you think this review should be flagged.
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