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Segment Logo
Twilio

Segment

Composite Score
6.0 /10
CX Score
5.8 /10
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In Partnership With SelectHub

Claim Software
Category
Segment
6.0 /10

What is Segment?

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.

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Segment Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

77 Likeliness to Recommend

83 Plan to Renew

65 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+64 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Segment?

0% Negative
14% Neutral
86% Positive

Pros

  • Appreciates Incumbent Status
  • Helps Innovate
  • Continually Improving Product
  • Includes Product Enhancements

Cons

  • Less Efficient Service
  • Vendor's Interest First
  • Less Generous

Feature Ratings

Average 72

Opportunity Pipeline Tracking

100

Social Media Marketing Management

77

Recommended Best Action

75

Marketing Project Management

70

Marketing Asset Management

64

Marketing Analytics

63

Customer Journey Modelling

63

Mobile Marketing Management

58

Email Marketing Automation

53

Vendor Capability Ratings

Average 71

Ease of Data Integration

92

Ease of Implementation

85

Ease of Customization

85

Usability and Intuitiveness

76

Vendor Support

69

Ease of IT Administration

68

Availability and Quality of Training

67

Product Strategy and Rate of Improvement

63

Quality of Features

59

Business Value Created

59

Breadth of Features

56

Segment Reviews

Ivana S.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

An essential tool to boost the growth of your comp

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

An additional feature I love about this software is its ability to efficiently collect and consolidate data. It's amazing how Segment can easily integrate with multiple tools and platforms, allowing us to have a broad and complete view of our customers and their behavior.

What is your favorite aspect of this product?

What really makes Segment stand out from other providers is its ease of use. It is a very intuitive and friendly platform, which makes it easier to implement and optimize marketing strategies. You don't have to be a tech expert to take full advantage of the features it offers.

What do you dislike most about this product?

What I like most about Segment is its ability to personalize and personalize our customers' experiences. We can segment our customers based on their behavior and preferences, and send them specific messages that are relevant to them. This has significantly improved our engagement with customers and generated greater return on investment in our marketing campaigns.

What recommendations would you give to someone considering this product?

However, there is something I dislike a little about Segment, and that is the cost. While I understand that quality comes at a price, the software can be expensive for smaller or growing businesses. Still, I think the value [Segment] provides is more than offset by the benefits we get.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Efficient Service
  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Jan 2025

Awesome product

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Role: Information Technology
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Aug 2022

Easy to use , but pricey.

Likeliness to Recommend

3 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Includes Product Enhancements
  • Appreciates Incumbent Status

Cons

  • Less Efficient Service
  • Less Caring
  • Under Delivered