Twilio

Segment

Composite Score

7.9 /10

CX Score

8.2 /10

5 Reviews Write a Review

Claim Software

What is Segment?

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.

Company Details

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Segment Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

97 Likeliness to Recommend

100 Plan to Renew

98 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Segment?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 90

Customer Value Analysis

Audience Segmentation

Customer Journey Modelling

Device and Browser Analytics

API Framework

Conversion Analysis

Search Engine Optimization

Paid Search Integration

Social Media Analytics

Audience Demographics

Data Visualization

Vendor Capability Ratings

Average 87

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of IT Administration

Quality of Features

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Availability and Quality of Training

Also Featured in...

Customer Data Platform

Score 8.0

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Segment Reviews

Sally N.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

The most gratifying software

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

It is a unified solution that easily integrates and turn on our multiple analytics and marketing tools, saving our engineers time and empowering our business analysts. It gives us a complete set of customer data to slice and dice as we please

What is your favorite aspect of this product?

Access to clean, trustworthy data enables us to make faster decisions about products. Increased access to information has resulted to greater autonomy across the entire company

What do you dislike most about this product?

The only dislike I have is the steep learning curve but I appreciate the support that we have received far fron the support team

What recommendations would you give to someone considering this product?

Teams are empowered to query data directly in SQL and answer their own adhoc questions. It is a primary source of truth that empowered us to make autonomous, data-driven decisions that drive product discovery

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Segment

What is Segment?

Company Details

Need Assistance?

Segment Ratings

97 Likeliness to Recommend

100 Plan to Renew

98 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love Segment?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Customer Data Platform

Segment Reviews

Sally N.

The most gratifying software

Likeliness to Recommend

Pros

Feature Ratings

Customer Value Analysis

Audience Segmentation

Customer Journey Modelling

Device and Browser Analytics

API Framework

Conversion Analysis

Search Engine Optimization

Paid Search Integration

Social Media Analytics

Audience Demographics

Data Visualization

Vendor Capability Ratings

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of IT Administration

Quality of Features

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Availability and Quality of Training