Segment Logo Award Winner Product Badge
Segment Logo Award Winner Product Badge
Twilio

Segment

Composite Score
8.0 /10
CX Score
8.4 /10
Segment
8.0 /10

What is Segment?

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.

Company Details


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Awards & Recognition

Segment won the following awards in the Customer Data Platform category

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Segment Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Segment.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

92 Plan to Renew

80 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Segment?

0% Negative
5% Neutral
95% Positive

Pros

  • Trustworthy
  • Efficient Service
  • Respectful
  • Fair

Feature Ratings

Average 81

Omnichannel Integration

87

CRM Integration

85

Real Time Capabilities

85

Data Security

84

Data Aggregation

82

Behavioral Triggers

81

Dashboards, Analytics and Reporting

78

Data Enrichment

77

Vendor Capability Ratings

Average 79

Ease of Implementation

84

Usability and Intuitiveness

81

Business Value Created

81

Ease of Data Integration

81

Product Strategy and Rate of Improvement

80

Quality of Features

79

Vendor Support

78

Breadth of Features

78

Ease of Customization

78

Ease of IT Administration

77

Availability and Quality of Training

75

Segment Reviews

Omri S.

  • Role: Industry Specific Role
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Sep 2024

This is a great product

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

Easily integrated and many integations out of the box

What is your favorite aspect of this product?

Great ui and ux to this complex topic

What do you dislike most about this product?

Some integration are limited, buts it's mostly because of the integrations/companies themselves

What recommendations would you give to someone considering this product?

It's worth the time

Pros

  • Reliable
  • Saves Time
  • Respectful
  • Helps Innovate

Cons

  • Charges for Enhancements

Rakesh P.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

It's very productive ,ease to use

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

Make a easier data aggregation , manage and analyse. Data processing and scalibility provide customization and allow to create business strategies.

What is your favorite aspect of this product?

My favourite aspect is comprehensive data integration capabilities. It's allow business to console multiple sources.

What do you dislike most about this product?

Not good learning tutorials . for new users it might be difficulty . Cost is also high. so, start organization should be not offort this product.

What recommendations would you give to someone considering this product?

i think segment should be more develop learning tutorials and think about pricing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Douglas C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

Instrumental in driving real transformation.

Likeliness to Recommend

9 /10

What differentiates Segment from other similar products?

Segment stays true to the core purpose of a CDP—collecting, unifying, and transmitting data—without conflating it with engagement marketing or analytics functions, which are more suited for DXP solutions. This focus makes it a pureplay CDP, helping avoid confusion and ensuring its role is clearly defined within a data strategy.

What is your favorite aspect of this product?

The ease of use and the ability to govern and collaborate transparently around a common source of truth from a data perspective. It unites product, engineering, and marketing teams effectively, allowing them to work toward shared goals with reliable, well-structured data.

What do you dislike most about this product?

It can be hard to contextualize the value vs. cost for those who are unfamiliar with CDPs or are new to the concept. However, Segment’s team does an excellent job of simplifying and reinforcing the true value of a CDP on a case-by-case basis, especially given the market confusion around the term.

What recommendations would you give to someone considering this product?

Ensure you have a clear understanding of the outcomes you want to achieve and strong management over the roadmap and incremental capabilities needed. It's important to have dedicated ownership or a team to govern the platform, managing the diverse requirements of stakeholders and translating those into a cohesive and governed configuration.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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