
What is Segment?
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSegment Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Segment.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
92 Plan to Renew
80 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Segment?
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Omnichannel Integration
CRM Integration
Real Time Capabilities
Data Security
Data Aggregation
Behavioral Triggers
Dashboards, Analytics and Reporting
Data Enrichment
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Breadth of Features
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Segment Reviews

Omri S.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: Initial Implementation
Submitted Sep 2024
This is a great product
Likeliness to Recommend
What differentiates Segment from other similar products?
Easily integrated and many integations out of the box
What is your favorite aspect of this product?
Great ui and ux to this complex topic
What do you dislike most about this product?
Some integration are limited, buts it's mostly because of the integrations/companies themselves
What recommendations would you give to someone considering this product?
It's worth the time
Pros
- Reliable
- Saves Time
- Respectful
- Helps Innovate
Cons
- Charges for Enhancements
Please tell us why you think this review should be flagged.

Rakesh P.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Sep 2024
It's very productive ,ease to use
Likeliness to Recommend
What differentiates Segment from other similar products?
Make a easier data aggregation , manage and analyse. Data processing and scalibility provide customization and allow to create business strategies.
What is your favorite aspect of this product?
My favourite aspect is comprehensive data integration capabilities. It's allow business to console multiple sources.
What do you dislike most about this product?
Not good learning tutorials . for new users it might be difficulty . Cost is also high. so, start organization should be not offort this product.
What recommendations would you give to someone considering this product?
i think segment should be more develop learning tutorials and think about pricing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Douglas C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2024
Instrumental in driving real transformation.
Likeliness to Recommend
What differentiates Segment from other similar products?
Segment stays true to the core purpose of a CDP—collecting, unifying, and transmitting data—without conflating it with engagement marketing or analytics functions, which are more suited for DXP solutions. This focus makes it a pureplay CDP, helping avoid confusion and ensuring its role is clearly defined within a data strategy.
What is your favorite aspect of this product?
The ease of use and the ability to govern and collaborate transparently around a common source of truth from a data perspective. It unites product, engineering, and marketing teams effectively, allowing them to work toward shared goals with reliable, well-structured data.
What do you dislike most about this product?
It can be hard to contextualize the value vs. cost for those who are unfamiliar with CDPs or are new to the concept. However, Segment’s team does an excellent job of simplifying and reinforcing the true value of a CDP on a case-by-case basis, especially given the market confusion around the term.
What recommendations would you give to someone considering this product?
Ensure you have a clear understanding of the outcomes you want to achieve and strong management over the roadmap and incremental capabilities needed. It's important to have dedicated ownership or a team to govern the platform, managing the diverse requirements of stakeholders and translating those into a cohesive and governed configuration.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
