What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Security Protects
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Paid Search Integration
Audience Demographics
Data Visualization
Customer Journey Modelling
Customer Value Analysis
Device and Browser Analytics
Social Media Analytics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Natalia S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Automate our digital marketing campaigns
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I've evaluated other marketing products but chose HubSpot because it offers a balance of functionality and usability, allowing my team to manage our campaigns without falling into overcomplication.Thanks to its robust suite of tools, we've been able to improve our communication with clients and make more informed decisions based on data.
What is your favorite aspect of this product?
I like it because my overall experience with HubSpot Marketing Hub has been extremely positive. Their customer support is outstanding and they are always willing to help with any questions or issues that may arise. Access to a wide variety of learning resources and documentation has also been a great benefit to the team. Integration with our other platforms has been almost seamless, which has really simplified our day-to-day operations.
What do you dislike most about this product?
Costs can scale quickly as more features and users are added.
What recommendations would you give to someone considering this product?
Since we started using HubSpot Marketing Hub, we have seen several positive effects on our business goals. First, email automation has increased our open rate by 25%. Real-time data analysis has allowed us to adjust our campaigns on the fly, improving the overall effectiveness of our marketing strategies.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Israel S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
For analysis and reporting.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Non-technical teams can use it thanks to its unified and intuitive interface. It offers content, analytics, automation, and CRM solutions in a single platform. Seamless native connectivity with other HubSpot hubs eliminates the need for external development.
What is your favorite aspect of this product?
It's really simple to create landing pages and forms without knowing any code. Time is saved on repetitive chores with the automation system. Numerous helpful information and assistance are available from the user community and technical support.
What do you dislike most about this product?
As your contact base grows, costs can increase dramatically. Certain beneficial features are only available with more expensive plans.
What recommendations would you give to someone considering this product?
For centralizing marketing initiatives and automating tedious tasks, I suggest HubSpot Marketing Hub. It enables you to use a single platform to draw in, convert, and hold onto leads. Perfect for small and medium-sized companies that want to expand their use of digital marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Promise S.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Apr 2025
HubSpot: A powerful marketing automation tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its user-friendly interface and intuitive design make it easy for marketers of all skill levels to use.
What is your favorite aspect of this product?
HubSpot's lead nurturing tools also allow for automated workflows, which can save marketers a lot of time by automating repetitive tasks.
What do you dislike most about this product?
like A/B testing and custom reporting, are only available in the more expensive tiers. This can be frustrating for marketers who need those features but can't justify the cost
What recommendations would you give to someone considering this product?
Be prepared to invest time in learning the platform. While HubSpot is user-friendly, it still requires some time and effort to learn how to use all of its
Pros
- Reliable
- Trustworthy
- Unique Features
- Inspires Innovation
Please tell us why you think this review should be flagged.
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