What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Workflow Management
Marketing Asset Management
Marketing Operations Management
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Community Marketing Management
Multi Channel Integration
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring
Score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
Email Marketing
Score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
A/B Testing
Score 8.8
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Gerardo M.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
Digital marketing in collaboration tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The real-time reporting panneau is one of the good features of HubSpot since we can monitor the performance of our campaigns immediately. Moreover, its marketing automation capabilities are outstanding and enable us to target our readers and write our customized email without any problems. Last but not least, the ease of connection to other HubSpot tools including Sales Hub and Service Hub will also produce a highly integrated ecosystem that will enable better cooperation between teams
What is your favorite aspect of this product?
I prefer it because it assisted us to address prime challenges, including: non-visibility of our campaigns performance, marketing tool fragmentation and the necessity of automation and personalization. It is a solution to all our marketing needs as it enables us to design landing pages to management of content on social media
What do you dislike most about this product?
It might not suit small business or start-ups who require the process to be less cumbersome or less costly.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub also seems very fitting to companies that want to put all their marketing initiatives in a single location or a single platform, and those applying inbound marketing as a strategy.Generally, I have a good experience with HubSpot Marketing Hub. Automation has enabled us to think more about the way forward and creativity as opposed to doing the actual work because redundancy can be automated
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Harshita G.
- Role: Sales Marketing
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted May 2025
Excellent spot is HubSpot
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
it allow combining HubSpot data with external sources (e.g., Google Analytics, Shopify, Salesforce) to create cross-platform dashboards natively.
What is your favorite aspect of this product?
Full dynamic content capabilities across blogs, forms, pop-ups, and more—based on real-time behavioral or CRM data.
What do you dislike most about this product?
nothing to dislike about it.
What recommendations would you give to someone considering this product?
go for it you will love it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Israel S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
For analysis and reporting.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Non-technical teams can use it thanks to its unified and intuitive interface. It offers content, analytics, automation, and CRM solutions in a single platform. Seamless native connectivity with other HubSpot hubs eliminates the need for external development.
What is your favorite aspect of this product?
It's really simple to create landing pages and forms without knowing any code. Time is saved on repetitive chores with the automation system. Numerous helpful information and assistance are available from the user community and technical support.
What do you dislike most about this product?
As your contact base grows, costs can increase dramatically. Certain beneficial features are only available with more expensive plans.
What recommendations would you give to someone considering this product?
For centralizing marketing initiatives and automating tedious tasks, I suggest HubSpot Marketing Hub. It enables you to use a single platform to draw in, convert, and hold onto leads. Perfect for small and medium-sized companies that want to expand their use of digital marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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