What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
78 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Respectful
- Transparent
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Personalization/Audience Targeting
Audience Segmentation
Analytics and Reporting
Integrations
Feature Flagging
Split Testing
Multivariate Testing
Server Side Testing
Split URL Testing
Visual Editor
Heatmaps/Clickmaps
Vendor Capability Ratings
Product Strategy and Rate of Improvement
Availability and Quality of Training
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Vendor Support
Ease of Customization
Ease of Data Integration
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 9.0
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Social Media Monitoring
Score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
Email Marketing
Score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Harshita G.
- Role: Sales Marketing
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted May 2025
Excellent spot is HubSpot
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
it allow combining HubSpot data with external sources (e.g., Google Analytics, Shopify, Salesforce) to create cross-platform dashboards natively.
What is your favorite aspect of this product?
Full dynamic content capabilities across blogs, forms, pop-ups, and more—based on real-time behavioral or CRM data.
What do you dislike most about this product?
nothing to dislike about it.
What recommendations would you give to someone considering this product?
go for it you will love it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Israel S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
For analysis and reporting.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Non-technical teams can use it thanks to its unified and intuitive interface. It offers content, analytics, automation, and CRM solutions in a single platform. Seamless native connectivity with other HubSpot hubs eliminates the need for external development.
What is your favorite aspect of this product?
It's really simple to create landing pages and forms without knowing any code. Time is saved on repetitive chores with the automation system. Numerous helpful information and assistance are available from the user community and technical support.
What do you dislike most about this product?
As your contact base grows, costs can increase dramatically. Certain beneficial features are only available with more expensive plans.
What recommendations would you give to someone considering this product?
For centralizing marketing initiatives and automating tedious tasks, I suggest HubSpot Marketing Hub. It enables you to use a single platform to draw in, convert, and hold onto leads. Perfect for small and medium-sized companies that want to expand their use of digital marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Stelios K.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Mar 2025
Really the only name in the game!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
-more features than any -very straightforward to use
What is your favorite aspect of this product?
-makes collaborating so easy with multiple team members
What do you dislike most about this product?
-some functions can be overly cumbersome
What recommendations would you give to someone considering this product?
-no matter the size of your business, even if you only need the marketing platform functions, it's totally worth it
Pros
- Reliable
- Unique Features
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
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