What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

2
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Security Protects
  • Respectful

Feature Ratings

Average 83

Audience Segmentation

86

Conversion Analysis

84

Audience Demographics

84

Social Media Analytics

83

Customer Value Analysis

83

Paid Search Integration

83

Data Visualization

83

Customer Journey Modelling

83

Device and Browser Analytics

82

Search Engine Optimization

81

API Framework

78

Vendor Capability Ratings

Average 84

Quality of Features

87

Business Value Created

86

Breadth of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Ease of IT Administration

83

Availability and Quality of Training

83

Ease of Customization

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Glenn W.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Good app, onboarding could be better

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Integration with customer data

What is your favorite aspect of this product?

I like the integration with our website, forms and SEO

What do you dislike most about this product?

Onboarding was not well thought out and no linear plan was clear.

What recommendations would you give to someone considering this product?

Improve on onboarding process

Pros

  • Helps Innovate
  • Continually Improving Product
  • Inspires Innovation
  • Respectful

Cons

  • Less Effective Service
  • Charges for Enhancements
  • Less Efficient Service

Medinat M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Powerful tools for easy workflow

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot stands out with its all in one platform, user friendly interface, and seamless integration of CRM, email, social media, and automation tools.

What is your favorite aspect of this product?

My favorite aspect is the seamless integration of email marketing, social media scheduling, and contact management in one dashboard easy to use, time saving, and perfect for managing multiple clients.

What do you dislike most about this product?

The advanced features are locked behind higher-priced plans, which can be limiting for freelancers. Some useful tools like A/B testing or advanced automation aren’t available in lower tiers.

What recommendations would you give to someone considering this product?

Start with the free or Starter plan to explore key features. It's user-friendly. Great for solo marketers, but be prepared for higher costs if you need advanced tools later.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Over Delivered

Ridhish K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2025

Powerful all-in-one marketing platform that grows

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot stands out because everything is in one place and works well together—CRM, email, ads, automation, analytics. You don’t feel like you’re stitching tools together, which saves a ton of time and makes it easier to focus on actual marketing.

What is your favorite aspect of this product?

I love how easy it is to create and manage marketing campaigns across channels. The automation and reporting tools save so much time, and having everything connected to the CRM really helps

What do you dislike most about this product?

Some of the more advanced customization options can feel a bit limited unless you’re using extra integrations or higher-tier features. Also, once your database grows, it can get pricey pretty quickly.

What recommendations would you give to someone considering this product?

Take the time to map out exactly what you need from your marketing tools first. HubSpot works best when you really lean into its all-in-one approach—so if you plan to connect your CRM, sales, and marketing efforts, it can be a huge win. Just be mindful of the pricing as your contact list and feature needs grow.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Respectful

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