What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Security Protects
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Paid Search Integration
Audience Demographics
Data Visualization
Customer Journey Modelling
Customer Value Analysis
Device and Browser Analytics
Social Media Analytics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Anthony U.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2025
"HubSpot Marketing Powerful Hub"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Other platforms like ActiveCampaign focus heavily on email automation and are often cheaper, ideal for small businesses. Salesforce Marketing Cloud provides deeper customization but requires more technical expertise. GetResponse excels in webinar support and ecommerce, while Omnisend targets transactional emails for online stores. HubSpot’s edge is its comprehensive CRM integration, but competitors may suit niche needs better. Choose based on budget and specific goals.
What is your favorite aspect of this product?
Another great aspect is HubSpot Academy. It offers free training resources. The courses are practical. They boost user confidence. The all in one platform centralizes tools for easy access. It reduces complexity. The lead scoring feature helps prioritize high-potential leads effectively. Customization options are flexible. They fit various business needs.
What do you dislike most about this product?
Navigation changes confuse even long-time users. Essential features, like detailed reporting, often need third-party tools like Google Analytics. Contracts lock businesses into annual commitments, which feels restrictive. Support can be slow or unhelpful, especially for complex issues. The platform tries to do everything, but this makes it overwhelming. Customization is limited for specific needs, like syncing with certain Salesforce records. For startups, simpler, cheaper alternatives may work better.
What recommendations would you give to someone considering this product?
Consider costs, as premium features like automation and custom reports can get expensive, starting at $800/month. Test integrations with your existing tools to ensure smooth workflows. The platform’s AI tools, like Breeze Copilot, automate tasks but may require paid plans for full access. Customer support can be inconsistent, so rely on community forums or a HubSpot partner agency for help. Small businesses benefit most when fully committing to the platform. Avoid long term contracts until you’re sure it fits. It’s a solid choice for growth-focused teams.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Pierre R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Optimized marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It combines CRM, email, automation, and analytics in one platform. Its user-friendly interface and onboarding tools are standout features.
What is your favorite aspect of this product?
Email automation and contact segmentation are powerful yet simple to use. Analytics dashboards provide clear insights into campaign performance.
What do you dislike most about this product?
Pricing increases quickly as contact lists grow. Some advanced features are only available in higher tiers.
What recommendations would you give to someone considering this product?
I recommend starting with the free version and exploring its core tools. Plus, you can plan your scaling needs to choose the right subscription level.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Deepansh Y.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: Vendor Management and Renewal
Submitted Apr 2025
The software is very helpful for managing client
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hub spot provides more flexibility to work on the product it is more easy and user friendly.
What is your favorite aspect of this product?
User friendly
What do you dislike most about this product?
Performance is the one thing hub spot need to work upon for large application
What recommendations would you give to someone considering this product?
It’s highly recommend to use hubspot
Pros
- Efficient Service
- Caring
- Saves Time
- Respectful
Please tell us why you think this review should be flagged.
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