What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Security Protects
  • Enables Productivity

Feature Ratings

Average 83

Audience Segmentation

87

Conversion Analysis

85

Paid Search Integration

83

Audience Demographics

83

Data Visualization

83

Customer Journey Modelling

83

Customer Value Analysis

83

Device and Browser Analytics

83

Social Media Analytics

82

Search Engine Optimization

82

API Framework

79

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

87

Breadth of Features

86

Ease of Implementation

85

Usability and Intuitiveness

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

84

Ease of Data Integration

84

Availability and Quality of Training

83

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Heather R.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2025

HubSpot -Vital for Small Businesses

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

I love the way HubSpot has made an all-in-one place efficiency for social media and ad analytics. Combine that with the data on email marketing and as a marketer for small businesses it has become my go-to.

What is your favorite aspect of this product?

Hands down the marketing features. There is a great deal of data that is collected and can help optimize quickly any campaigns that are being pushed to the wild.

What do you dislike most about this product?

I am not a fan of the workflows if there are multiple people involved in being admins. It causes to many issues and hard to streamline.

What recommendations would you give to someone considering this product?

Talk honestly with your rep and tell them what you need now. Then have a conversation of what you are thinking of expanding to in the future.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Akinjola M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Nov 2024

Hubspot is a fantastic product and easy to use

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is very much easy to use compare to others. It is cost effective. It is more efficient.

What is your favorite aspect of this product?

Email Marketing and Market Segmentation

What do you dislike most about this product?

I honestly do not have any dislikes; however, I would appreciate it if the cost could be reviewed a little lower.

What recommendations would you give to someone considering this product?

I will encourage the person to give Hubspot a try. Because of its unequal functional properties.

Pros

  • Trustworthy
  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Nov 2024

Great deal platform

Likeliness to Recommend

8 /10

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Most Popular HubSpot Marketing Hub Comparisons