What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Security Protects
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Paid Search Integration
Audience Demographics
Data Visualization
Customer Journey Modelling
Customer Value Analysis
Device and Browser Analytics
Social Media Analytics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Kaitlin N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Flexible, Intuitive, and Perfect for Marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
With HubSpot, all my marketing information and channels are in one product. I’m no longer hopping from platform to platform to do email marketing, social media marketing, and website management. Hubspot has been the most efficient and informative marketing platform I’ve ever used.
What is your favorite aspect of this product?
I love the CMS capabilities in HubSpot. We were able to build and manage our website and blog inside of HubSpot and it was very user friendly and gives insight into SEO capabilities for our content.
What do you dislike most about this product?
I don’t like the campaign functionality. The issue of not being able to archive pst campaigns makes it very difficult to see what current campaigns are running and the assets tied to them.
What recommendations would you give to someone considering this product?
Make sure you have at least one person who will be dedicated to keeping HubSpot up to date and that there are eager to dive into the product. Hubspot is incredibly vast and requires someone tenacious to dive into everything it has to offer.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Lorne F.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2023
Hubspot is for newcomers to marketing automation
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub gives you all the marketing tools and data that seamlessly come together. It is an effortless and robust platform that will save you valuable time and provide you with the necessary insights to create personalized experiences. Capture the attention of the perfect customers at precisely the right moment, as the HubSpot Marketing Hub equips you with all the tools and context you need.
What is your favorite aspect of this product?
The best feature of HubSpot is its comprehensive and all-in-one nature. HubSpot combines multiple marketing tools and functionalities into a single platform, making it a highly efficient and convenient solution for businesses. Some key features that make HubSpot stand out include:
What do you dislike most about this product?
Analytics and Reporting can be improved -- I'd stick to Google for this for the time being.
What recommendations would you give to someone considering this product?
Test it out, they offer a free trial so you have nothing to lose.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Brittany D.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jun 2023
Likeliness to Recommend
Pros
- Continually Improving Product
- Helps Innovate
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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