What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Security Protects
  • Enables Productivity

Feature Ratings

Average 83

Audience Segmentation

87

Conversion Analysis

85

Paid Search Integration

83

Audience Demographics

83

Data Visualization

83

Customer Journey Modelling

83

Customer Value Analysis

83

Device and Browser Analytics

83

Social Media Analytics

82

Search Engine Optimization

82

API Framework

79

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

87

Breadth of Features

86

Ease of Implementation

85

Usability and Intuitiveness

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

84

Ease of Data Integration

84

Availability and Quality of Training

83

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Scott A.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Only essential if you use the website integration

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

website integration

What is your favorite aspect of this product?

the blog publishing and integration with our website

What do you dislike most about this product?

updates to the social post scheduling are clunky

What recommendations would you give to someone considering this product?

use as many features as possible to make it worth it

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Jenna V.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

It's definitely the best tool I've used.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's distinct from other software because it has a free edition, which, depending on your needs, may come with more features than you'll ever use. A free version typically has fewer customization options.

What is your favorite aspect of this product?

This tool is great because it raises awareness of the brand among potential customers, positions and manages even businesses' websites, incorporates email marketing into its overall marketing strategy, and should be considered because so many businesses' operations begin with the internet.

What do you dislike most about this product?

This program has been great for my business's marketing efforts, and I have no complaints about it. I have used it successfully for everything from managing social media inductions to promoting products and services.

What recommendations would you give to someone considering this product?

I recommend it since it is a complete application, amazing features, excellent automations. Your support for customers is unparalleled.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Brian G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I Really Love HubSpot!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

With Hubspot, you can see how your marketing, sales, and customer success departments are all connected. Before adopting Hubspot, we relied on a plethora of non-integrated products, resulting in missed opportunities. Hubspot's finest feature is that it serves as a one-stop shop for all your business needs. In addition, Hubspot has fantastic support services. When working with a tight schedule, having the ability to get a hold of someone via phone in a matter of minutes is invaluable.

What is your favorite aspect of this product?

When it comes to small enterprises, Hubspot's most useful feature is undoubtedly its all-in-one functionality. Over the years of using this service, I never once worried that we were overpaying for unnecessary extras. Workflow, support survey, sequence, and content scheduling automation let us perform like a much larger group. There was no limit to the amount of content we could distribute, and no audience we couldn't reach. Also, the support staff is FANTASTIC in every way. It's a big deal in my book when contacting help gets the job done without eating up too much of your time. As a fan of chat assistance.

What do you dislike most about this product?

Hubspot changes so frequently that my criticisms are quickly rendered moot. Still, it would be great if we could define our own policies for dealing with contact duplication and contact-company relationships. Several of the enterprise-only capabilities, such split testing of landing pages, appear unnecessary.

What recommendations would you give to someone considering this product?

When it comes to marketing automation, HubSpot is ideal for companies of all sizes. Since it's simple to pick up, getting started won't take too much time. HubSpot isn't a good fit for large businesses because of how complicated and personalized its marketing automation procedures are. HubSpot is perfect for small and medium-sized businesses since its pre-built features include everything a company needs to begin marketing immediately.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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