What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

2
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Security Protects
  • Respectful

Feature Ratings

Average 83

Audience Segmentation

86

Conversion Analysis

84

Audience Demographics

84

Social Media Analytics

83

Customer Value Analysis

83

Paid Search Integration

83

Data Visualization

83

Customer Journey Modelling

83

Device and Browser Analytics

82

Search Engine Optimization

81

API Framework

78

Vendor Capability Ratings

Average 84

Quality of Features

87

Business Value Created

86

Breadth of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Ease of IT Administration

83

Availability and Quality of Training

83

Ease of Customization

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Jason A.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

HubSpot is a fantastic platform for advertising.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It ranks high among customer relationship management systems. I've made an effort to acquire an unambiguous evaluation of marketing statistics; the platform provides a plethora of instruments for constructing in-depth reports, which may then be examined in its control panel; these instruments are not only helpful for discerning patterns, but also for seeing them. for the sake of your company's goals.

What is your favorite aspect of this product?

There is a piece of software that has revolutionized my online experience and I simply cannot function without it. This app is fantastic; it helps you organize your work, plan your day, and keep track of your progress all in one place. Hubspot is an effective system that streamlines operations, automates routines, and facilitates monitoring of to-dos. It's like carrying around a personal assistant who can help you get things done. Hubspot's user-friendly interface makes it easy to locate specific pieces of information and set daily priorities.

What do you dislike most about this product?

So far, my only complaint is that it can be difficult to grasp at first, but the onboarding team has been fantastic and extremely helpful. Without your help, I never would have thought of that!

What recommendations would you give to someone considering this product?

HubSpot is a great fit for any company concerned with efficient marketing, but especially for inbound marketing companies. Perhaps not the best for a lone marketer, but a great option for a group of marketers. It also requires an upfront cost, making it inappropriate for small businesses.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Taylor D.

  • Role: Human Resources
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Sleek and easy to use!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

The templates are highly customizable and easy to use. The automation features and audience segmentations save time and create professional content for our organization.

What is your favorite aspect of this product?

The email templates create sleek and modern emails that our audience responds well to.

What do you dislike most about this product?

It can be challenging to find certain menus or options. The search bar navigations are not the most intuitive.

What recommendations would you give to someone considering this product?

It’s easy to use, especially for those with little marketing or design experience!

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Sayan B.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Powerful marketing tool with great design

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

For WordPress users, Hubspot plugin works like a charm giving instant access to forms and live chat button. Customer Relationship Management taken care of through the WordPress admin dashboard itself without the need to login into Hubspot account all the time. For email marketing, we are using Moosend. Hubspot and Moosend can be easily integrated with Zapier.

What is your favorite aspect of this product?

Visually appealing forms. Live chat button.

What do you dislike most about this product?

Hubspot is a powerful CRM and I cannot pinpoint anything to dislilke.

What recommendations would you give to someone considering this product?

Start free and then go for pro plan. There are different subscription plans for marketing and sales. Also there is website builder. So take time deciding which pro plans more relevant to you.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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