What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Security Protects
  • Respectful

Feature Ratings

Average 84

Audience Segmentation

87

Conversion Analysis

84

Customer Value Analysis

84

Device and Browser Analytics

84

Customer Journey Modelling

84

Paid Search Integration

83

Data Visualization

83

Audience Demographics

83

Social Media Analytics

82

Search Engine Optimization

81

API Framework

79

Vendor Capability Ratings

Average 85

Business Value Created

88

Quality of Features

88

Breadth of Features

86

Ease of Data Integration

85

Ease of Implementation

85

Ease of IT Administration

85

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Ease of Customization

83

Availability and Quality of Training

83

Vendor Support

81

HubSpot Marketing Hub Reviews

Richard S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2024

Great solution now with AI features. Poor support.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is more approachable to use for smaller businesses and individual users, with low-code, easy-to-use features prioritized over complexity.

What is your favorite aspect of this product?

The ability to create form and workflows in minutes.

What do you dislike most about this product?

The non-existent support and unfriendly renewals team. They do not seem like a company that cares about their customers.

What recommendations would you give to someone considering this product?

If you're confident going alone without support and will make use of all of the features at a price tier, HubSpot is a great platform.

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Continually Improving Product

Cons

  • Less Fair
  • Vendor's Interest First
  • Less Generous

Divyam Kumar S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Powerful automation tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out due to its all-in-one platform that integrates seamlessly with CRM tools, providing a unified approach to marketing and sales. Its user-friendly interface makes it accessible for teams of all sizes, while features like automated workflows, robust analytics, and advanced segmentation enhance campaign effectiveness. The extensive library of resources and community support further differentiates it from competitors, making it an excellent choice for businesses looking to scale their marketing efforts without overwhelming complexity.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its automation capabilities. The ability to set up workflows that trigger specific actions based on user behavior saves time and allows for personalized marketing at scale. This not only enhances efficiency but also improves engagement by delivering relevant content to the right audience when they need it.

What do you dislike most about this product?

The main drawback of HubSpot Marketing Hub is its pricing structure, which can become quite expensive as you add more features and contacts. While it offers robust functionality, smaller businesses might find it challenging to justify the cost, especially if they don’t fully utilize all its capabilities. Additionally, some users may find the learning curve steep for more advanced features.

What recommendations would you give to someone considering this product?

If you're considering HubSpot Marketing Hub, I highly recommend it for its comprehensive features and user-friendly design. It's ideal for businesses looking to streamline their marketing efforts while benefiting from powerful automation and analytics. Before committing, take advantage of the free trial to explore its capabilities and ensure it aligns with your needs. Also, consider starting with the core features to maximize your investment, and gradually expand as your business grows. Overall, it's a solid choice for enhancing your marketing strategy and driving results.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Mark S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

The Best an Easy to Use Digital Marketing Platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has an user-friendly interface and directly integrates with major social media platforms

What is your favorite aspect of this product?

It's a very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.

What do you dislike most about this product?

Hubspot's Very steep pricing tiers discourages small businesses. From a few tens of dollars a months, it quickly jumps to a few hundreds of dollars a month. I also need RTL features for my marketing emails and these don't exist so I have to use Mailchimp for this and always have a feeling that open rates for mails i send on Mailchimp are higher than those on Hubspot.

What recommendations would you give to someone considering this product?

It's very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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