


What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
84 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Security Protects
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Customer Value Analysis
Device and Browser Analytics
Customer Journey Modelling
Paid Search Integration
Data Visualization
Audience Demographics
Social Media Analytics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.8
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews

Richard S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2024
Great solution now with AI features. Poor support.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot is more approachable to use for smaller businesses and individual users, with low-code, easy-to-use features prioritized over complexity.
What is your favorite aspect of this product?
The ability to create form and workflows in minutes.
What do you dislike most about this product?
The non-existent support and unfriendly renewals team. They do not seem like a company that cares about their customers.
What recommendations would you give to someone considering this product?
If you're confident going alone without support and will make use of all of the features at a price tier, HubSpot is a great platform.
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Cons
- Less Fair
- Vendor's Interest First
- Less Generous
Please tell us why you think this review should be flagged.

Divyam Kumar S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2024
Powerful automation tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub stands out due to its all-in-one platform that integrates seamlessly with CRM tools, providing a unified approach to marketing and sales. Its user-friendly interface makes it accessible for teams of all sizes, while features like automated workflows, robust analytics, and advanced segmentation enhance campaign effectiveness. The extensive library of resources and community support further differentiates it from competitors, making it an excellent choice for businesses looking to scale their marketing efforts without overwhelming complexity.
What is your favorite aspect of this product?
My favorite aspect of HubSpot Marketing Hub is its automation capabilities. The ability to set up workflows that trigger specific actions based on user behavior saves time and allows for personalized marketing at scale. This not only enhances efficiency but also improves engagement by delivering relevant content to the right audience when they need it.
What do you dislike most about this product?
The main drawback of HubSpot Marketing Hub is its pricing structure, which can become quite expensive as you add more features and contacts. While it offers robust functionality, smaller businesses might find it challenging to justify the cost, especially if they don’t fully utilize all its capabilities. Additionally, some users may find the learning curve steep for more advanced features.
What recommendations would you give to someone considering this product?
If you're considering HubSpot Marketing Hub, I highly recommend it for its comprehensive features and user-friendly design. It's ideal for businesses looking to streamline their marketing efforts while benefiting from powerful automation and analytics. Before committing, take advantage of the free trial to explore its capabilities and ensure it aligns with your needs. Also, consider starting with the core features to maximize your investment, and gradually expand as your business grows. Overall, it's a solid choice for enhancing your marketing strategy and driving results.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Mark S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Sep 2024
The Best an Easy to Use Digital Marketing Platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It has an user-friendly interface and directly integrates with major social media platforms
What is your favorite aspect of this product?
It's a very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.
What do you dislike most about this product?
Hubspot's Very steep pricing tiers discourages small businesses. From a few tens of dollars a months, it quickly jumps to a few hundreds of dollars a month. I also need RTL features for my marketing emails and these don't exist so I have to use Mailchimp for this and always have a feeling that open rates for mails i send on Mailchimp are higher than those on Hubspot.
What recommendations would you give to someone considering this product?
It's very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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