


What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Security Protects
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Paid Search Integration
Audience Demographics
Data Visualization
Customer Journey Modelling
Customer Value Analysis
Device and Browser Analytics
Social Media Analytics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews

Robert H.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Jan 2023
Very user friendly and intuitive platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its an all in one environment for sales and marketing which makes it great for sales and marketing teams.
What is your favorite aspect of this product?
The software is fantastic and very easy to use once you have invested time in the online training and videos.
What do you dislike most about this product?
The cost model and transition from basic to pro and increase of marketing contacts.
What recommendations would you give to someone considering this product?
Fully identify exactly what you are looking to achieve from the product and consider the cost implications of growth in the platform, it is quite expensive.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Charges for Enhancements
Please tell us why you think this review should be flagged.

Ria S.
- Role: C-Level
- Industry: Energy
- Involvement: End User of Application
Submitted Dec 2022
Excellent solution!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The main feature that differentiates HubSpot Marketing Hub from other similar products is that it provides innovative and modern Templates, with editing and customizable capabilities.
What is your favorite aspect of this product?
My favorite aspect of this product is the wide array of customizable and distinctive templates that makes my content stand out in a crowd. It appeals to all age groups and is cleverly designed.
What do you dislike most about this product?
I have not come across any features in this product that I disliked. The solution works well, and meets my expectations.
What recommendations would you give to someone considering this product?
The price point is reasonable, in my view. It is easy to use and it can generate impactful content for social media, that will stand out and generate views. The availability of customizable templates are endless, professional and well designed. There are many themes to choose from also.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Eileen C.
- Role: Operations
- Industry: Chemicals
- Involvement: End User of Application
Submitted Dec 2022
Powerful all-in-one marketing tool.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I configured HubSpot to generate new leads for the firm by establishing multi-channel marketing campaigns, and then I utilized nurturing flows to nurture these leads and transform them into qualified leads for the sales team to pursue. It's convenient to have all of our contacts in one location. We are gradually synchronizing them and working through our tagging structure, but it will be exciting to watch how they engage with our products and services and to be able to give them meaningful and valuable marketing/communication content.
What is your favorite aspect of this product?
I adore the limitless flexibility and touch points available along the consumer experience. Marketing Hub's capabilities are extensive, but they are also simple to use and do not necessitate advanced technical or development expertise to grasp. Automation tools may assist you in identifying initiatives and nurturing them efficiently, allowing your team members to focus on more important tasks and better manage their time.
What do you dislike most about this product?
The price increase to Marketing Hub Pro is significant. This pricing barrier can be an issue for smaller firms that haven't gone through accelerator programs, since they require these tools to expand but can't necessarily afford to invest in them right immediately. I wish they had a lower starting fee for the first year.
What recommendations would you give to someone considering this product?
Before utilizing Marketing Hub, I recommend that you finish the HubSpot Academy training classes. The features are wide, and there is plenty to learn, yet the training resources make it extremely simple to grasp. Have an in-house Hubspot "expert" who can assist you on a daily basis and who truly understands the platforms; there are so many options, but you must know how to leverage them.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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