What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Security Protects
  • Enables Productivity

Feature Ratings

Average 83

Audience Segmentation

87

Conversion Analysis

85

Paid Search Integration

83

Audience Demographics

83

Data Visualization

83

Customer Journey Modelling

83

Customer Value Analysis

83

Device and Browser Analytics

83

Social Media Analytics

82

Search Engine Optimization

82

API Framework

79

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

87

Breadth of Features

86

Ease of Implementation

85

Usability and Intuitiveness

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

84

Ease of Data Integration

84

Availability and Quality of Training

83

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Svetla M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Everything for marketing automation

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Many marketing tools integrated in one, ease of use, multitude of features, awesome support

What is your favorite aspect of this product?

The marketing automation workflows are great - very easy to set up, awesome analytics

What do you dislike most about this product?

A bit pricey for startups

What recommendations would you give to someone considering this product?

To start with the free CRM edition and use it as much as possible, then convert to paid when there are more leads in the database

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rafael C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2022

Fantastic software but need to be full understood

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is a very assessable and complete software. You probably will find similar but not so complete as Hubspot.

What is your favorite aspect of this product?

It’s very intuitive, easy to use and complete software

What do you dislike most about this product?

It’s not very updated as it would have to be related with social media posting and management.

What recommendations would you give to someone considering this product?

Make a good implementation and learn the best practices to get the most of the software for each team.

Pros

  • Appreciates Incumbent Status
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Samantha Q.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Features are amazing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The platform itself

What is your favorite aspect of this product?

The ease of use of the tools

What do you dislike most about this product?

Not much at this time of use

What recommendations would you give to someone considering this product?

Try it you’ll enjoy it

Pros

  • Continually Improving Product
  • Unique Features
  • Efficient Service
  • Effective Service

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