


What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Security Protects
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Paid Search Integration
Audience Demographics
Data Visualization
Customer Journey Modelling
Customer Value Analysis
Device and Browser Analytics
Social Media Analytics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews

Toni W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jun 2022
Forever improving to meet todays marketer & sales
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The ease of implementation, operation, and execution on the HubSpot platform are second to none. This essential tool is for today's and future sales and marketers, aligning both departments together seamlessly and effortlessly.
What is your favorite aspect of this product?
Free tools is a big element for marketers for sourcing inspirations and enables marketers to visit Hubspot as a main place for marketing tips and tools!
What do you dislike most about this product?
I would like to see free trials for basic users so they can experience what and how the extra features can benefit them.
What recommendations would you give to someone considering this product?
I would highly recommend Hubspot for sales and marketers because they have the necessary features, tools and tips that you would want all in one place - needless to say, a brand that you can trust!
Pros
- Saves Time
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Luna K.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2022
User-friendly, well-organized, and helpful.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot Marketing Hub is useful. Our business is managed from a single interface. We used it to send emails, create landing pages, and conduct marketing. Reporting's ability to create detailed funnels, sales analytics, and performance benchmarks helps teams make good decisions. In general, it's a delightful experience. Everything is so straightforward, which I appreciate. So many things have made it unique, and I hope that more options will be available in the future.
What is your favorite aspect of this product?
Hubspot Marketing Hub is a very user-friendly and approachable platform. Visualizing our metrics across all digital touchpoints has helped us. It's great that it integrates with the rest of my tech stack, making for a more seamless experience. Excellent work has been done on the automation and creation of lists that are based on activities and user profiles. And it's easier to manage a team when there are groups. Its ability to create folders is beneficial in keeping things organized.
What do you dislike most about this product?
In some ways, I find the report hard to understand. Data slicing is limited. Inboxes and blogs are selective. A basic understanding of HTML will allow us to correct any formatting or style issues. I want more detailed tutorials on this platform.
What recommendations would you give to someone considering this product?
Hubspot Marketing Hub is a superb platform that enables our business to streamline marketing operations, and it offers the capability to businesses. Because it produces and it is well-suited for us. So far, we've learned a lot and improved our performance through Hubspot. I would highly recommend it, particularly to SMBs.
Pros
- Saves Time
- Acts with Integrity
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.

Marc C.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2022
Powerful tool for marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Whether it's for email marketing, social campaigns, or SEO results, HubSpot allows me to monitor critical metrics in one convenient location. Instead of needing to monitor many platforms for statistics, it serves as a one-stop shop, allowing us to more simply combine the plan for various marketing channels. We're becoming better at determining who we're reaching and who we're not. The reports assist us in keeping track of new contacts and assist us in our job by displaying the sources of new connections, such as Salesforce or other integrations, as well as offline sources, with the way we can put it up and automate it.
What is your favorite aspect of this product?
HubSpot Marketing Hub appears to have an excellent knowledge of the sorts of tools that marketing departments need and has grouped them all together in one location, I can present customized information, forms, and graphics to individual people depending on various contact lists using Hubspot smart content function for emails and landing sites.
What do you dislike most about this product?
In some cases, the HubSpot Marketing Hub navigation interface can be a bit tricky to understand. Hierarchies are not always intuitive. Especially at first, it can take some time to find what you need. The summon button is used in all upsell emails because it's certainly cleaner than the other button links, but the CTA system is pretty clunky compared to Hubspot liquidity. However, I know Hubspot is planning improvements and cares about its users. I know this because they sent a survey a few weeks ago to get specific feedback on the CTA button.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub definitely has you covered if you require a robust platform for marketing campaign planning, posting, tracking, and analysis. It is, without a doubt, the industry's leading tool of its sort at the time. Check out some of their classes on how to utilize different elements of Hubspot to get a better understanding of how it works, even though it's really simple to learn and use.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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