What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Security Protects
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Paid Search Integration
Audience Demographics
Data Visualization
Customer Journey Modelling
Customer Value Analysis
Device and Browser Analytics
Social Media Analytics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Farjana L.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2022
HubSpot Marketing is a powerful tool for marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Numerous chances exist to tailor the experience of a customer along the way. HubSpot assists us in nurturing and tracking new leads, after which we pass them along to our sales team. All campaigns are tracked perfectly through the landing page tracking. Automated workflows that facilitate the distribution of emails and newsletters are highly valued. My work in the CMS resulted in a beautiful website linked to the Marketing Hub. Neither web hosting nor customer service nor CRM or Sales Hub has any integration issues.
What is your favorite aspect of this product?
Sending emails and creating landing pages to explain the purpose of our email is a simple process that can be done quickly. Tools for project identification and nurturing can assist us in identifying and nurturing projects rapidly, allowing our team to devote more time and effort to more meaningful activities while remaining more productive. With HubSpot Marketing Hub, I can coordinate all of my company's communication channels.
What do you dislike most about this product?
Certain features, such as social media scheduling, could be approved or commented on by members of the Hubspot staff. We had to purchase Loomly because Hubspot does not currently support it. It costs more than other platforms, but HubSpot can take the place of all other marketing point solutions.
What recommendations would you give to someone considering this product?
Hubspot is the all-in-one CRM solution. Due to the ever-changing nature of technology, there is always new marketing content. Then you'll have less work to do once your teams learn how to use it. It's a definite must-have.
Pros
- Reliable
- Inspires Innovation
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
Sheila K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
Hubspot is Fantastic! It has helped us GROW!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot is extremely easy to use and easy to self-train.
What is your favorite aspect of this product?
The drag and drop templates
What do you dislike most about this product?
It doesn't integrate with our version of salesforce well
What recommendations would you give to someone considering this product?
Make sure you speak with them specifically about your version of CRM, if you are not using their Hubspot CRM.
Pros
- Saves Time
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
Lucie V.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
More than meet the eyes
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The integration with the CRM, making it a multistask tool.
What is your favorite aspect of this product?
The ease I can use it to draft and publish articles with this product
What do you dislike most about this product?
Some features need work to be make it a more efficient tool.
What recommendations would you give to someone considering this product?
It's a good product if you think of also using the CRM part to have all your needs met by one product instead of having to constantly switch between.
Pros
- Enables Productivity
- Respectful
- Reliable
- Helps Innovate
Cons
- Less Effective Service
- Less Caring
- Wastes Time
Please tell us why you think this review should be flagged.
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