What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Security Protects
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Paid Search Integration
Audience Demographics
Data Visualization
Customer Journey Modelling
Customer Value Analysis
Device and Browser Analytics
Social Media Analytics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Alex G.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
Best Website Analytics Software
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub offers better control and helps the business build marketing strategies that works. In addition, it handles the analytics really well
What is your favorite aspect of this product?
HubSpot Marketing Hub is an all round marketing software. It offers great features and aims at making marketing and website analytics easy. The software makes it easy for any business to develop and test business marketing strategies to know which one brings best results.
What do you dislike most about this product?
The software is somehow complex for new users to understand. Im addition, it doesn't come cheap
What recommendations would you give to someone considering this product?
I recommend HubSpot Marketing Hub because it has all the business needs for website analytics and business marketing. It's the best your business can get in it's category. However, it doesn't come cheap
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Effective Service
Please tell us why you think this review should be flagged.
Megan K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2022
Easy to implement + depth of features
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot provides an all-in-one solution that supports the marketing automation needs for most marketing initiatives. While the breadth of features is large, some lack depth.
What is your favorite aspect of this product?
The features we use most heavily are those that HubSpot really excels - email marketing, segmentation, marketing campaign management, and advanced workflows.
What do you dislike most about this product?
I've received a number of requests recently for support for SMS / text messaging. This currently is not natively available within HubSpot.
What recommendations would you give to someone considering this product?
Consider both your immediate needs and anticipated needs in the next 12 months. Think of your exact use cases and test HubSpot's ability to support those needs -- ex: we need to have a form on our website to gather newsletter sign ups, send an email on sign up, then auto-enroll new signups into a welcome flow followed by a standard flow for all registrants, and segment click through rate by time passed since sign up and role/title of contact.
Pros
- Trustworthy
- Efficient Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
Vivian Francos ..
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Feb 2022
excellent full intuitive and interactive
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
excellent full intuitive and interactive and easy implementation
What is your favorite aspect of this product?
So fast and totally interactive
What do you dislike most about this product?
price for improve service
Please tell us why you think this review should be flagged.
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