What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Respectful

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

86

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

83

Email Templates

83

SPAM Compliance

83

Mobile Optimized

83

Dynamic Content

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Customization

83

Ease of Data Integration

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Vinay S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Boost marketing as well as sales.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Application is really smooth and easy to navigate for marketing related tasks. It has high no of features that helps alot in email marketing as well as automation. Rapidly integrated with other CRM for better productivity. It really reduce the human efforts and makes the streamline process.

What is your favorite aspect of this product?

Easy for us to analyse the customer behaviour on the basis of the marketing reports. It allow us to improve our services. It boosts our social media presence as well.

What do you dislike most about this product?

I have never faced any major issue so far.

What recommendations would you give to someone considering this product?

This is one platform that allows to manage marketing on all platforms without any issue. It is game changer for all marketing teams in every organisation.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Heather R.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2025

HubSpot -Vital for Small Businesses

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

I love the way HubSpot has made an all-in-one place efficiency for social media and ad analytics. Combine that with the data on email marketing and as a marketer for small businesses it has become my go-to.

What is your favorite aspect of this product?

Hands down the marketing features. There is a great deal of data that is collected and can help optimize quickly any campaigns that are being pushed to the wild.

What do you dislike most about this product?

I am not a fan of the workflows if there are multiple people involved in being admins. It causes to many issues and hard to streamline.

What recommendations would you give to someone considering this product?

Talk honestly with your rep and tell them what you need now. Then have a conversation of what you are thinking of expanding to in the future.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Arti V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Robust Features, But Steep Learning Curve

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

email marketing, automation, CRM, SEO, social media, and analytics in one seamless platform. and focus more on automation and less on inbound marketing.

What is your favorite aspect of this product?

fully integrated CRM ensures that marketing and sales teams stay aligned. and flexible pricing and features that grow with your business.

What do you dislike most about this product?

HubSpot charges based on the number of contacts, which can get expensive for businesses with large email lists. and business units requires separate accounts or workarounds

What recommendations would you give to someone considering this product?

he cost increases as your contact list grows, so evaluate your database size carefully. and platforms like Marketo or Pardot might be better suited.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

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