What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Mobile Optimized

83

Email Templates

83

Content Authoring

83

Dynamic Content

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Sukhpreet K.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Outstanding all in one marketing platform

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

One can create landing pages, forms, manage email marketing, social media channels, campaigns and much more, all at one place which saves time a lot. Even allow to check insights, dashboards, analytics and create customize reports as per requirement.

What is your favorite aspect of this product?

To manage all social media channels schedule the post and visualize them in grid form. Plan and schedule monthly calendar in advance to go through to other member as well

What do you dislike most about this product?

Its complex to import contacts so that leads can track properly, also integration issue with some tools

What recommendations would you give to someone considering this product?

A complete marketing tools at one place specially to track; monitor leads, email marketing and social media management. Simple & east to track user behavior without any complications to improve or grow the business.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Synthia M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Hubspot necessary for our marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

I am satisfied with HubSpot's overall contribution to our business processes. It has improved our online profile and given us a more in-depth comprehension of our prospects and customers. It's a helpful resource for pinpointing the specific topics and elements of your marketing materials that are responsible for attracting new visitors and generating sales leads.

What is your favorite aspect of this product?

All of our marketing demands are met by Hubspot. Hubspot enables us to centralize all of our Marketing tools, including bespoke landing sites, email processes, and social media, into a one, intuitive interface. Moreover, Hubspot provides an almost infinite number of optional add-ons. What would we do without it in Marketing?

What do you dislike most about this product?

HubSpot's price tag and the time it may take to see a return on investment are two major drawbacks. HubSpot is best appreciated as a tool for enhancing an established inbound marketing strategy. The value of HubSpot can be demonstrated with the aid of an effective SEO strategy.

What recommendations would you give to someone considering this product?

It does what we need it to, and we can quickly automate our marketing operations thanks to its APIs. We can also link our platforms for better contact management.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ferason M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

We make marketing management hassle-free

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is an excellent tool to carry all the marketing management smoothly, plus it has very useful features, such as creating a landing page for different promotions and campaigns that we launch. It also has a complete email marketing management, so we can monitor all customer behavior with our emails and optimize them to improve.

What is your favorite aspect of this product?

We can use this software to manage all the content of social networks, which makes it perfect, so we do not need any other software. It also allows us to perform a segmentation of potential customers, to efficiently target the campaigns we will launch. The tracking of visitors to our web pages is a tool that has helped us to improve the different sections of the page.

What do you dislike most about this product?

It can be an intimidating program thanks to its multiple functions and tools, so it requires not only previous knowledge in similar programs, but also time to understand it. It is also a bit expensive, so for small businesses it can be uphill to acquire it, although the many features it has, it is well worth the expense.

What recommendations would you give to someone considering this product?

It is the ideal program for a complete and effective marketing management, its tools and functions, allows us to know the failures we have at the time of creating the campaign, to improve and effectively increase sales. In addition to the fact that we can manage social networks through the same program, it makes it much more useful.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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