What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Mobile Optimized

83

Email Templates

83

Content Authoring

83

Dynamic Content

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Mathew W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

good software but frustrating at times

Likeliness to Recommend

4 /10

What differentiates HubSpot Marketing Hub from other similar products?

not sure but its better than what we used before

What is your favorite aspect of this product?

sequences

What do you dislike most about this product?

not easy to get a conversion rate

What recommendations would you give to someone considering this product?

better reporting

Pros

  • Saves Time
  • Includes Product Enhancements
  • Reliable
  • Fair

Cons

  • Commodity Features
  • Less Effective Service
  • Less Performance Enhancing

Mahinour A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Amazing product but a bit pricey

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to use and saves times

What is your favorite aspect of this product?

The fact that it's a all in one platform for all the team

What do you dislike most about this product?

It's pricing methods

What recommendations would you give to someone considering this product?

Check pricing carefullly as it gets expensive

Pros

  • Reliable
  • Performance Enhancing
  • Efficient Service
  • Inspires Innovation

David H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Easy to use and great user interface

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Lost of function and user interface.

What is your favorite aspect of this product?

Our marketing team can manage all of our tasks, including blogs, landing pages, social media, and campaign tracking, using the Marketing Hub. Its tools are incredibly simple to use, and HubSpot's website is filled with a wealth of excellent learning resources.

What do you dislike most about this product?

HubSpot should offer additional choices for modifying UTMs and campaign tracking, in my opinion. For internal use, we modify our UTMs slightly, and HubSpot appears to replace the UTMs we employ if a campaign is tied to an email or landing page.

What recommendations would you give to someone considering this product?

Giving us a single platform where we can track and manage all of our marketing campaigns.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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