What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Mobile Optimized

83

Dynamic Content

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Erick C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Wide range of features and great quality

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

How well the Service, Marketing and Service Hub are connected with each other.

What is your favorite aspect of this product?

Smooth experience. It's really intuitive.

What do you dislike most about this product?

How big it is. It can be hard sometimes to find the feature, tool or option you want.

What recommendations would you give to someone considering this product?

Having someone experienced to assist during the implementation. It will make a big difference.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Commodity Features

Kyle B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

Tons of functionality and very easy to use!

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot Marketing Hub is a much easier to use compared to it's competitors.

What is your favorite aspect of this product?

So many favorites. Lead scoring, the ability to easily create nice looking emails and marketing newsletters, tracking who clicks into emails and clicks links within those emails.

What do you dislike most about this product?

Texting SMS marketing is a bit lacking compared to what else is out there.

What recommendations would you give to someone considering this product?

Incredible product for SMB, Mid Market and Enterprise sized businesses. It's very easy to use and has so much functionality to make your marketing and sales teams very successful. Also very solid integrations with other tools!

Pros

  • Reliable
  • Performance Enhancing
  • Caring
  • Saves Time

Dhruv V.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2024

Hubspot is great software for Marketing Automation

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot marketing hub is way better than competitors due to it's less pricing

What is your favorite aspect of this product?

I like the options like cadence and steps creation

What do you dislike most about this product?

there is nothing to dislike about this product

What recommendations would you give to someone considering this product?

I recommend for those who want a stable marketing tool

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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