What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Mobile Optimized

83

Dynamic Content

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Vivian Francos ..

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Feb 2022

excellent full intuitive and interactive

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

excellent full intuitive and interactive and easy implementation

What is your favorite aspect of this product?

So fast and totally interactive

What do you dislike most about this product?

price for improve service

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Feb 2022

Best All-in-One Marketing Solution!

Likeliness to Recommend

8 /10

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Effective Service

Cons

  • Under Delivered
  • Wastes Time

Michael G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Worth the price for growing businesses.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The fact it is both a great sales AND marketing tool in one, meaning data between these two can be centralized. Reporting is therefore more reliable and consistent between these two teams.

What is your favorite aspect of this product?

The workflows and how easy it is to build these out.

What do you dislike most about this product?

There's a lot to do when it comes to implementation. Also, no contact tags feature is hard to get my head around at first after using tools like MailChimp and ActiveCampaign in the past (where tags are used a lot).

What recommendations would you give to someone considering this product?

Be ready for a busy period getting things implemented at first

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Unique Features

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