What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Social Media Monitoring category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Reliable
  • Enables Productivity

Feature Ratings

Average 84

Dashboards and Reporting

86

Social Media Channel Integration Inbound

85

Publishing

85

Visual Analytics

85

Collaboration

84

Audience Segmentation

84

Sentiment Analysis

81

Influencer Identification

81

Competitor Tracking

80

Vendor Capability Ratings

Average 84

Breadth of Features

86

Ease of Implementation

86

Quality of Features

86

Business Value Created

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Ease of Customization

82

Ease of Data Integration

82

Usability and Intuitiveness

82

Vendor Support

82

HubSpot Marketing Hub Reviews

Pascual G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Reliable lead management with great traceability!

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

I consider HubSpot to be a modular tool, which we can start using with the basic functionalities and grow to workflow automation that allows us to convert potential leads into clients.

What is your favorite aspect of this product?

HubSpot is a very complete platform when we talk about managing our commercial process. HubSpot has been an ideal tool to organize our marketing, sales, and customer follow-up activities, from when they are potential leads until we manage to finalize the contract or service. Another important aspect is that sometimes we need to consult the history of our contacts to understand what that experience was like and generate new ideas that allow us to grow and expand marketing mechanisms, produce compliance plans and establish a roadmap that allows us to achieve the objectives. planned objectives in our company.

What do you dislike most about this product?

Hubspot may offer greater customization options in the future so that our clients can interact with full visibility of our branding, however, HubSpot in general is very well structured from the point of view of usability and has multiple functionalities available depending on the plan that we have acquired. With HubSpot, we have automation alternatives so that sales staff can interact through workflows that assign automatic follow-up tasks to sales, from the moment we manage to contact a lead until the proposal or contract is concluded.

What recommendations would you give to someone considering this product?

Hubspot is a scalable platform, that has multiple functionalities, from those related to a CRM to the integration with its own CMS for the publication of content, and is continually incorporating new functionalities such as, for example, the possibility of interacting with Chatbot and much more. With HubSpot, we can start with the registration of leads and clients, grow with the automation of workflows, and allow marketing staff to interact collaboratively. With HubSpot, the Marketing department has all the necessary tools to perform great and grow sales in an organized and documented way.

Pros

  • Helps Innovate
  • Enables Productivity
  • Fair
  • Reliable

Kaitlin N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Flexible, Intuitive, and Perfect for Marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

With HubSpot, all my marketing information and channels are in one product. I’m no longer hopping from platform to platform to do email marketing, social media marketing, and website management. Hubspot has been the most efficient and informative marketing platform I’ve ever used.

What is your favorite aspect of this product?

I love the CMS capabilities in HubSpot. We were able to build and manage our website and blog inside of HubSpot and it was very user friendly and gives insight into SEO capabilities for our content.

What do you dislike most about this product?

I don’t like the campaign functionality. The issue of not being able to archive pst campaigns makes it very difficult to see what current campaigns are running and the assets tied to them.

What recommendations would you give to someone considering this product?

Make sure you have at least one person who will be dedicated to keeping HubSpot up to date and that there are eager to dive into the product. Hubspot is incredibly vast and requires someone tenacious to dive into everything it has to offer.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Grady B.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

No disappointment yet.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

In the todays world, any business needs to set a side a budget for the marketing and creating business and product awereness. One of the best tool that i have experienced is the Hubspot Marketing Hub. The tool comes with many features that helps to grow your business marketing strategies. It supports all kind of marketing that you can think of. It also integrates with the CRM and ERP tools.

What is your favorite aspect of this product?

The best thing that it gives a chance to interact with the social media platforms clients. You are also able to test the depth of the marketing you have undertaken.

What do you dislike most about this product?

Nothing to dislike other than the learning curve. It needs to be shortened.

What recommendations would you give to someone considering this product?

Its a highly recommendable tool to any organization.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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