What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Social Media Monitoring category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Reliable
  • Enables Productivity

Feature Ratings

Average 84

Dashboards and Reporting

86

Social Media Channel Integration Inbound

85

Publishing

85

Visual Analytics

85

Collaboration

84

Audience Segmentation

84

Sentiment Analysis

81

Influencer Identification

81

Competitor Tracking

80

Vendor Capability Ratings

Average 84

Breadth of Features

86

Ease of Implementation

86

Quality of Features

86

Business Value Created

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Ease of Customization

82

Ease of Data Integration

82

Usability and Intuitiveness

82

Vendor Support

82

HubSpot Marketing Hub Reviews

Ana R.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Is the market standard in marketing automation

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot from other similar products? Hubspot's all-in-one marketing platform offers a wide range of features, including marketing automation, CRM, sales, and customer service tools, as well as social media monitoring and content creation capabilities. Its integration with other popular tools and platforms, such as Google and WordPress, sets it apart from other similar products.

What is your favorite aspect of this product?

As a brand strategy consultant, my favorite aspect of Hubspot is the quality and quantity of features it offers. The platform allows for seamless integration of marketing, sales, and customer service tools in one place, making it easy to manage all aspects of a company's customer experience.

What do you dislike most about this product?

While Hubspot is a powerful platform, it can also be overwhelming to learn and use for new users. The pricing may also be a barrier for small businesses with limited budgets.

What recommendations would you give to someone considering this product?

I would recommend Hubspot to businesses of any size looking for a comprehensive all-in-one marketing platform. However, I would also suggest taking the time to properly train and onboard team members to ensure they can effectively use the platform's many features. Additionally, small businesses with limited budgets may want to consider more affordable options.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Jisa J.

  • Role: Public Sector
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Easily schedule social media posts tool

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

By utilizing HubSpot, we can get started with a free product that has a tone of features that will help small businesses get off the ground and be able to give them the tools they require. Managing contacts is now simple, thanks to HubSpot's complete contact management solution—many insights in the HubSpot analytics suite aid in understanding how users interact across various channels.

What is your favorite aspect of this product?

By utilizing HubSpot, we can get started with a free product that has a tone of features that will help small businesses get off the ground and be able to give them the tools they require. Thanks to HubSpot's complete contact management solution, managing contacts is simple. Many reports in the HubSpot analytics suite can be used to understand better how users connect across various channels.

What do you dislike most about this product?

The connection between SalesForce and the application is broken. The importance of this strategy cannot be overstated because it would be excellent to have access to clients and prospects without going through SalesForce since everything should be handled through HubSpot. No granular access controls exist, and the level of strictness is extremely high.

What recommendations would you give to someone considering this product?

Undoubtedly, marketing experts in both this industry and those that deal with commerce use this instrument the most frequently. Your database can be used to store data, and it includes a variety of capabilities that make it possible to adjust it successfully to business requirements. Please get in touch with the team if you run across any issues.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Branda H.

  • Role: Public Sector
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

An all-in-one marketing solution

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The best tool for organizing and carrying out your marketing campaigns. -Provides fantastic platform integration. It provides excellent UX/UI, and Hubspot Academy has free training. -Easy lead management and audience segmentation -Easy marketing automation workflows, landing pages, and email design - Those who aren't experts will find HubSpot incredibly user-friendly.

What is your favorite aspect of this product?

Dealing with the HubSpot support staff was always a delight because they were there to address our questions. We valued their help to our company, which gave us the confidence to keep working with them. Due to HubSpot's assistance in getting the site up quickly, which Google requires of places, our site traffic rose. Additionally, Marketing Hub allowed our staff to rapidly and easily create forms that allowed our salespeople to contact clients by phone or email.

What do you dislike most about this product?

It could be constrained when your business is complex, or you have a large sales team. We provide you with an easy CRM solution. For a product of this kind, just one business offers mail assistance, which is a terrible offering. It is the process of manually entering data and fixing errors that people make when doing so. Scores can be inconsistent, and scaling to meet more sophisticated feeding plans is difficult.

What recommendations would you give to someone considering this product?

The most important factor to keep in mind while talking about the platform is HubSpot's robust integration capabilities. Any of the well-known SaaS products on the market can probably be combined with HubSpot to produce a powerful marketing tool that is truly specific to your company. Creating a unique solution without writing a single line of code is comparable to creating a unique solution. They have access to a sizable knowledge base and first-rate technical support.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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