HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.2 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2C category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Reliable
  • Effective Service

Feature Ratings

Average 86

Email Marketing Automation

90

Marketing Analytics

86

Marketing Project Management

86

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

84

Marketing Asset Management

84

Marketing Master Data Management

84

SMS Marketing

83

Multivariant Testing

82

Vendor Capability Ratings

Average 84

Quality of Features

87

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Ease of Implementation

85

Usability and Intuitiveness

85

Ease of Data Integration

84

Ease of IT Administration

82

Ease of Customization

82

Vendor Support

82

HubSpot Marketing Hub Reviews

Mark M.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

HubSpot is truly the sector leader for automation

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's breadth of features and continual improvement sets it apart from competing platforms.

What is your favorite aspect of this product?

Ease of use.

What do you dislike most about this product?

Nothing really - you get what you pay for.

What recommendations would you give to someone considering this product?

Compare and contrast to the competition and if you can afford make it the choice to beat.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Synthia M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Hubspot necessary for our marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

I am satisfied with HubSpot's overall contribution to our business processes. It has improved our online profile and given us a more in-depth comprehension of our prospects and customers. It's a helpful resource for pinpointing the specific topics and elements of your marketing materials that are responsible for attracting new visitors and generating sales leads.

What is your favorite aspect of this product?

All of our marketing demands are met by Hubspot. Hubspot enables us to centralize all of our Marketing tools, including bespoke landing sites, email processes, and social media, into a one, intuitive interface. Moreover, Hubspot provides an almost infinite number of optional add-ons. What would we do without it in Marketing?

What do you dislike most about this product?

HubSpot's price tag and the time it may take to see a return on investment are two major drawbacks. HubSpot is best appreciated as a tool for enhancing an established inbound marketing strategy. The value of HubSpot can be demonstrated with the aid of an effective SEO strategy.

What recommendations would you give to someone considering this product?

It does what we need it to, and we can quickly automate our marketing operations thanks to its APIs. We can also link our platforms for better contact management.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Otávio P.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2022

The best marketing automation plataform available

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Its and has been the most easiest plataform to work on when your searching for improving your marketing campaigns goals and analytics. In my opinion, is the most fittable option if you need only or more control on the marketing side of your company. Easy workflow construction, easy self learning experience and a great cost.

What is your favorite aspect of this product?

For sure the workflows

What do you dislike most about this product?

Its integrations (or lack of) with the other clouds.

What recommendations would you give to someone considering this product?

Be sure to make a first ride test with some small campaigns to see if the workflows and options really fits your marketing operations

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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