What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Operations Management
Marketing Analytics
Social Media Marketing Management
Mobile Marketing Management
Multi Channel Integration
Community Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Marketing Automation - B2B
Score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Website Analytics
Score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Social Media Monitoring
Score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
Email Marketing
Score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
A/B Testing
Score 8.8
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Dawn Christine J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
Reduced overall spend
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Really comprehensive tool with exceptional customer success follow up
What is your favorite aspect of this product?
I love the content management capabilities. The fact that I could keep a share link the same but update the content on the back end and have it farm out everywhere was lifechanging.
What do you dislike most about this product?
It's silly, but I hate that there's some strange programming issue between HubSpot and Outlook so that buttons and images with rounded corners in HubSpot show up fully sharp-edged in Outlook.
What recommendations would you give to someone considering this product?
Make sure all your marketing folks get good training on this from the get-go. I was (and am) quite successful on the product but would have been more so if I'd been included in some of the more initial training, especially as the one responsible for all the content management and social media.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Manuela Z.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Oct 2023
Easy to use !
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
User-friendly, CRM integration, automation, free options, customer support
What is your favorite aspect of this product?
Really user friendly interface for users
What do you dislike most about this product?
Limitations in free plans
What recommendations would you give to someone considering this product?
Explote automation and start with email marketing
Pros
- Helps Innovate
- Client Friendly Policies
- Fair
- Acts with Integrity
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2023
Marketing Game Changer
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Efficient Service
Please tell us why you think this review should be flagged.
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