What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Operations Management

86

Marketing Analytics

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Multi Channel Integration

85

Community Marketing Management

85

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Breadth of Features

87

Ease of Implementation

87

Usability and Intuitiveness

85

Availability and Quality of Training

85

Ease of Data Integration

85

Ease of IT Administration

85

Quality of Features

85

Ease of Customization

84

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Ganesh S.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

User-friendly Marketing Hub

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is very easy & simple to use. Saves much time in tracking the leads

What is your favorite aspect of this product?

Lead tracking & Mobile App is very much likable

What do you dislike most about this product?

There is nothing to dislike

What recommendations would you give to someone considering this product?

Highly recommendable for it. Very easy & simple to use

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gabriel S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

HubSpot is a phenomenal offering but costs more

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's far more intuitive, is developed with enterprise implementation considered, and is great for medium to large sized brands with a large digital and social presence across various platforms.

What is your favorite aspect of this product?

Their client support is phenomenal

What do you dislike most about this product?

Cost to implement and lead time to implementation

What recommendations would you give to someone considering this product?

Definitely do your due diligence and make sure you are not overspending on a solution that is bigger and more complex than you need for your respective business needs.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Charles M.

  • Role: Information Technology
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

HubSpot simplifies digital marketing

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is truly a jack-of-all-trades. Incorporating social networking is just one feature of Hubspot which provides you with your work, as managing different social networking accounts is convenient. Planning social media posts is a big part of managing a social network and the technology makes it simple. The product is user-friendly in particular.

What is your favorite aspect of this product?

The ability to find and observe what candidates are doing at your site is by far the greatest. Not only can you get real-time information, but the information available in history is extraordinary. It makes it possible for you to use these numbers to shift your focus and achieve greater success in the endeavor you are undertaking.

What do you dislike most about this product?

Hubspot makes a great effort in putting together an overview of how to use their tools, however, it is often up to you to figure out how to use certain advanced skills/functions yourself. It would be helpful to have a little more knowledge. She must have a limited understanding of HTML to be able to make full use of Hubspot's blog and email address tools. Certain customization possibilities are left out that seem like additional simpletons.

What recommendations would you give to someone considering this product?

Hubspot aspires to make you successful, and this is evidenced by their training and customer support which is excellent. I have never encountered an unanswered question from their support group, who are all live people that you can call or email. The training Hubspot offers is not limited to a few workshops. On the contrary, they have complicated tests that require a pass. Hubspot makes it possible for you to keep track of most of the things you do, this helps you increase the number of possible customers.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features