What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

86

Mobile Marketing Management

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Brian G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I Really Love HubSpot!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

With Hubspot, you can see how your marketing, sales, and customer success departments are all connected. Before adopting Hubspot, we relied on a plethora of non-integrated products, resulting in missed opportunities. Hubspot's finest feature is that it serves as a one-stop shop for all your business needs. In addition, Hubspot has fantastic support services. When working with a tight schedule, having the ability to get a hold of someone via phone in a matter of minutes is invaluable.

What is your favorite aspect of this product?

When it comes to small enterprises, Hubspot's most useful feature is undoubtedly its all-in-one functionality. Over the years of using this service, I never once worried that we were overpaying for unnecessary extras. Workflow, support survey, sequence, and content scheduling automation let us perform like a much larger group. There was no limit to the amount of content we could distribute, and no audience we couldn't reach. Also, the support staff is FANTASTIC in every way. It's a big deal in my book when contacting help gets the job done without eating up too much of your time. As a fan of chat assistance.

What do you dislike most about this product?

Hubspot changes so frequently that my criticisms are quickly rendered moot. Still, it would be great if we could define our own policies for dealing with contact duplication and contact-company relationships. Several of the enterprise-only capabilities, such split testing of landing pages, appear unnecessary.

What recommendations would you give to someone considering this product?

When it comes to marketing automation, HubSpot is ideal for companies of all sizes. Since it's simple to pick up, getting started won't take too much time. HubSpot isn't a good fit for large businesses because of how complicated and personalized its marketing automation procedures are. HubSpot is perfect for small and medium-sized businesses since its pre-built features include everything a company needs to begin marketing immediately.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jose L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Excellent platform that launches and manages every

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

This excellent platform provides all companies in their expansion with the best that they may need in order to provide the best and productive experience to each client in one place in a comfortable and simple way, this software has been fundamentally created with a whole with the best fully connected tools that are truly powerful on their own, but unmatched in suites

What is your favorite aspect of this product?

I like this excellent marketing platform, because it helps in a comfortable and intelligent way to increase traffic and leans and includes in a fabulous way everything that can be needed to execute a marketing strategy, which is a fabulous attraction to attract people interested in any business and thus be able to convert them into very potential clients in a safe way and thus obtain better results for your company

What do you dislike most about this product?

There is nothing that I dislike about this platform since it is excellent for any company that wants to acquire the best potential clients, it is very successful for expanding companies, all in one place

What recommendations would you give to someone considering this product?

I recommend this platform because it gives growing businesses everything they need to deliver a better and secure experience to every customer in one place, helping marketing customers create exceptionally great digital experiences at every touch point. with the clientele in a positive and effective way, in a few words, it executes the best marketing strategy allowing to attract the best clients and thus convert them into potential clients with incomparable success

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Unique Features

Kristen P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Made Us a More Efficient Team!

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ability to have everything in one place has certainly contributed to the increased productivity and efficiency of our marketing team. We can create automated workflows for customer onboarding and software licensure distribution, assess the success of email campaigns and landing pages, build forms for lead capture, and more. We can also build dashboards to combine data and get a bird's eye view of the success of omnichannel campaigns.

What is your favorite aspect of this product?

When building forms, there is a library of contact fields provided that were used in other lead-gathering activities. The forms sync with our customer database, which is updated with current information at the same time a form for an event or other marketing activity is submitted. In addition, the contact fields can be easily dropped into place and customized, if needed. So, building and publishing a form is quite a quick process.

What do you dislike most about this product?

The platform does require some training, and our team is mostly learning on our own and independently. I wish there was a video onboarding journey or other material to help us get established quickly. However, their technical support team is unmatched. They are really the kindest team that we've worked with, and their support will work with you to solve issues together.

What recommendations would you give to someone considering this product?

When establishing Hubspot with your team, be prepared to learn constantly. There is so much that can be done with this platform that the sky is the limit for campaign management and connecting with their support team with any questions is the best way to understand each caveat of this platform (especially with workflow triggers!).

Pros

  • Enables Productivity
  • Respectful
  • Continually Improving Product
  • Trustworthy