What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Operations Management

86

Marketing Analytics

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Multi Channel Integration

85

Community Marketing Management

85

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Breadth of Features

87

Ease of Implementation

87

Usability and Intuitiveness

85

Availability and Quality of Training

85

Ease of Data Integration

85

Ease of IT Administration

85

Quality of Features

85

Ease of Customization

84

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Teresa B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Everything in one place

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Everything is on one place -- my CRM, website, blog, email marketing, ads. All the parts work together to help my capture leads, nurture leads into clients and then closing the sale.

What is your favorite aspect of this product?

The marketing aspect and ease of use.

What do you dislike most about this product?

I would like to be able to store copies of business cards withing a contact file.

What recommendations would you give to someone considering this product?

If you want to manage leads and clients to market to them and stay in touch, this is the only program you will need.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sayan B.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Powerful marketing tool with great design

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

For WordPress users, Hubspot plugin works like a charm giving instant access to forms and live chat button. Customer Relationship Management taken care of through the WordPress admin dashboard itself without the need to login into Hubspot account all the time. For email marketing, we are using Moosend. Hubspot and Moosend can be easily integrated with Zapier.

What is your favorite aspect of this product?

Visually appealing forms. Live chat button.

What do you dislike most about this product?

Hubspot is a powerful CRM and I cannot pinpoint anything to dislilke.

What recommendations would you give to someone considering this product?

Start free and then go for pro plan. There are different subscription plans for marketing and sales. Also there is website builder. So take time deciding which pro plans more relevant to you.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Chandan D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2023

"Fantastic product, easy to use"

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

1st thing is its UI, it looks awesome, works awesome and it's very easy to use.

What is your favorite aspect of this product?

WorkFlow Management

What do you dislike most about this product?

one point specifically, we cannot create customer lead score property

What recommendations would you give to someone considering this product?

Its an awesome product, with loads of features and easy to use anybody who has no experience with this tool can learn quickly compared to other MAT.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy