What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Operations Management
Marketing Analytics
Social Media Marketing Management
Mobile Marketing Management
Multi Channel Integration
Community Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Jes L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Perfect for marketing campaigns and workflows
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
In addition to Marketing Hub, I've used Hubspot to address a wide range of challenges. To be more explicit, though, I'd add that we found a way to provide various promotions via email that is both dynamic and tractable by means of a single module. This enabled the use of dynamic content within a module, which simplified the management of scaling offers.
What is your favorite aspect of this product?
The intuitive design of the interface is a huge plus for me. Having everything in one location is both convenient and easy. It's also simple to make changes or provide tickets to new owners. If you were looking for a single tool that could do 90% of the things you need, Hubspot is fantastic, and it's simple to set up. Any interpretation you give it is valid. We have a complex, yet accessible, Hubspot use case.
What do you dislike most about this product?
There aren't many drawbacks to ticketing, the most notable being that tickets occasionally vanish. However, my organization has implemented a solution to this problem, and we no longer have to merge tickets.
What recommendations would you give to someone considering this product?
It used to take an enormous amount of time to accomplish everything by hand, but now we don't have to. As a result, we now have access to comprehensive data and our retail partners can view their data in one convenient location.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Laureano G.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2023
HubSpot is perfect for digital marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
We use HubSpot as our primary marketing platform and integrate with Salesforce CRM, which is the primary platform for our sales and business development teams. Our marketing team uses HubSpot for email, workflow, ads, lead management, qualification, nurturing and some reporting.
What is your favorite aspect of this product?
I love that we can drill down to view ads by channel, ad group, campaign and even create and view performance data at each level. Personally, I find it more intuitive than the other MAP Marketo's I know. The main thing HubSpot does well is the breadth of features.
What do you dislike most about this product?
I am experiencing more limitations in HubSpot reporting compared to Salesforce. I find their page builder relatively difficult to use. I recommend using a landing page builder like unbounce as an add-on to HubSpot. Built for inbound marketing, HubSpot focuses on leads. Now there is ABM functionality, but it is not as developed as the rest of the platform.
What recommendations would you give to someone considering this product?
My experience with HubSpot Marketing Hub was as a power user responsible for growing B2B SaaS companies ranging in size from 15 to 215 employees. More specifically, my experience with HubSpot is using it to generate all requirements.
Pros
- Performance Enhancing
- Effective Service
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
Elsa H.
- Role: Industry Specific Role
- Industry: Energy
- Involvement: End User of Application
Submitted Jan 2023
HubSpot Marketing Hub Is Affordable and Reliable
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The outstanding features of this marketing platform make it so unique and different from other similar platforms. It is a one-in-all tool that allows us to monitor our social media platforms and do other marketing activities at the same time.
What is your favorite aspect of this product?
HubSpot Marketing Hub allows us to reach many customers by automating our campaigns. I also like HubSpot Marketing Hub because of the reliability of the support department. It has improved our marketing operations drastically.
What do you dislike most about this product?
No complains at all when it comes to HubSpot Marketing Hub. HubSpot Marketing Hub has been perfect to us.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is a perfect marketing software that will take your business to the next level. I highly recommend HubSpot Marketing Hub because it is so reliable.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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