What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Operations Management
Marketing Analytics
Social Media Marketing Management
Mobile Marketing Management
Multi Channel Integration
Community Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Huimin T.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
To make an automatic series of emails.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
You can create pop-up forms for special offers and collect additional registration information using the lead flow capability. To create an automated email sequence, you can select from a wide range of triggers. It allows you to view all contact interaction details in one location, with the ability to project similar customer data to a CRM solution. Numerous criteria, including geographic location, registration date, last activity date, and customer lifecycle stage, can be used to filter contacts.
What is your favorite aspect of this product?
I like HubSpot Marketing Hub because it allows me to track the success of each of our activities in detail. To make them more consistent with your brand, you can modify and add new content blocks. Using the email editor, I can modify the layout of each one and add various content blocks, graphics, buttons, and social sharing options. Along with your name, address and other identifying information, you can include business details such as your company name and industry in the email.
What do you dislike most about this product?
Although the procedure can be streamlined, the templates are not easy to change. There may still be room for improvement in email reporting. Unlike a solo email, the learning curve is naturally steeper, there are more features and things to learn about marketing strategy.
What recommendations would you give to someone considering this product?
I highly recommend for your business email marketing; HubSpot Marketing Hub offers comprehensive performance data. You can compare the effectiveness of your email efforts to your other marketing initiatives on platforms like social media and compensated display ads.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Alex T.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Sep 2022
Fast and simple lead collection
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot is used to send emails to Members and prospects, as well as track and analyze their effectiveness. For the sake of targeting and customization, we also keep track of some Member and prospect information. By integrating with certain suppliers through HubSpot, we are able to import data and send out emails to customers based on the vendor's suggestions.
What is your favorite aspect of this product?
From the outdated interface to the ineffective customer service, HubSpot has managed to trick businesses into utilizing a service that is light years behind the competition in terms of quality and price. I've never looked back since making the switch away from HubSpot, and I strongly urge any other digital marketer to do the same.
What do you dislike most about this product?
iFrame-unfriendly, cumbersome forms. Poor or nonexistent support: calling "Support" invariably routes you to salesmen who claim they can't assist.
What recommendations would you give to someone considering this product?
When it comes to digital marketing, we've been using HubSpot to keep tabs on leads, craft expansion campaigns, and construct lead generating forms. We've also built in-house HubSpot functions and programs.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Sheila K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Sep 2022
Hubspot has taken us to the next level!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's very easy to use and the analytics are easy
What is your favorite aspect of this product?
The analytics
What do you dislike most about this product?
Integration with Agent Dealer
What recommendations would you give to someone considering this product?
Make sure to get real Salesforce, not Agent Dealer
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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